WooCommerce SEO in 2025 Made Easy With Rank Math

In this video tutorial, we’ll walk you through all the WooCommerce SEO features that Rank Math offers so your product pages get the best chance of ranking ahead of your competitors.

Chapters (Timestamps):
00:00 - Introduction
00:34 - Table Of Contents
01:14 - Enable WooCommerce Module
02:13 - Optimize Product Categories
05:36 - WooCommerce Permalinks
09:22 - Optimize Single Product
10:13 - Add Product Schema
11:04 - Use Content AI for Description
16:56 - Primary Category for Product
18:12 - Product Data: General
19:50 - Product Data: Inventory
20:10 - GTIN (Global Trade Item Number)
20:49 - Stock Status
21:08 - Product Data: Shipping
21:35 - Rank Math Content Analysis
22:54 - Open Graph Data for Products
23:29 - Google Rich Results Test
26:00 - Review & AggregateRating Schema
27:13 - “Brand” Schema Data
28:45 - Variable Products
31:22 - Canonical URL
32:11 - General WooCommerce Settings
32:39 - Titles & Meta Settings
35:49 - Breadcrumbs
39:12 - Outro

Configuring WooCommerce Product Schema:

Setting up Sales Tax for WooCommerce Product:

Rank Math’s Filter to Change the ItemCondition:

Rank Math’s Filter to Add Brand Name Schema Data:

WooCommerce Title & Meta Settings:

Disable WooCommerce Breadcrumbs:

Rank Math’s Open Graph (OG) Tags for Products:

That’s everything to know about optimizing for WooCommerce SEO! If you have any questions at all, feel free to ask them in the comments section. We will do our best to help you out!

Also, don’t forget to subscribe to our channel if you want to learn more about how to beat your competitors on search engines:

Rank Math, the Swiss Army Knife of WordPress SEO, can take your SEO game to the next level. Rank Math already goes above and beyond other top-rated SEO plugins. Do you want to see the magic unfold for your website?

Here's are 40+ unique features that set Rank Math apart:

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[RenanSoaresPro]

At minute 05:36 – WooCommerce Permalinks, I noticed that instead of keeping the default "category" slug, you used "collections". Does this have any SEO impact?

In other words, if most people keep using the default "category" slug, could Google start seeing that structure as repetitive or generic?
Would changing it to something unique (like "collections" or "shop-by") help with SEO differentiation or improve rankings in any way?

Also — do these tips apply only to WooCommerce categories, or can they be applied to regular post categories and custom post types like glossaries as well?

For example, I’m building a glossary and wondering if the slug matters for SEO.
Would choosing something like /glossary, /encyclopedia, /dictionary, /lexicon, or even /wiki have any effect in how Google sees or ranks that content?

Does using a more unique or brand-relevant slug improve my chances of standing out in search results?

Thanks in advance — love your content and would really appreciate your insight on this!

[hassamulhaq]

it's a detailed video, specially the category, tags and breadcrumbs sections. i see the product SEO depends on lots of factors and definitely these schemes will super charge product. Thank you for video. I learnt a lot.

[mylestexan]

I may have missed something, but I didn't notice a single mention about how to use focus keywords. Seems like an important part SEO and the Rank Math functionality.

[bethw]

I know this is older, but it's really great! The breadcrumbs tips at the end are exactly what I have been trying to figure out. Thank you!

[patrickdomanick]

Hi, thanks for such a detailed video, I have a question, the content AI is the only way to help in writing content?
Does this mean that I should always buy credits to be able to write content? For example for 600 products how much shall this cost? Is it the same for blogs? Each blog content writing assistant is paid so. Even if we have the pro version?

[alangreenwood]

I started using the rank math plug in on my website. My site went from sitting at position 4 on page 1 too position 5 on page 2.
I think I'll be swapping back to yoas.

[funflixday]

Thank you so much jack. Very helpful content

[OverflowCafe]

Question: how to do this: user clicks the "buy now" button on a woocommerce product page and the link opens in a new tab instead of the same tab? The link is an affiliate link.

[WalkLife]

may I ask how to deal with “offers”, “review”, or “aggregateRating” problem .I create the two schema (one is woocommerce schema and second is product shema for adding aggregateRating", could it be funtion, make all of my products can add aggregateRating? thanks a lot

[georgiosmarkou]

Thank you very much my friend for your prompt response, this video was very useful and helped me a lot.
thanks

[עידןפוזיילוב]

Thank you so much for the great video!
Important question please: I don't see that the options of the plug-in that I want to update my product category appear for me. I don't have a keyword option to update the category. On the other hand, in posts, rank math works with an update of a keyword. And also on the single product page it works but on a category for some reason I can't see the option of setting a keyword, can you help me please.

[kulvinderarora]

how much i should appreciate this video so nice so friendly so helping, you explanation is perfect brother you have total explanation for everything excellent

[Fela_Yak]

Any link on how to add use content ai for product description? On you video you just posted the content don’t know where it came from

[Areeb]

Helpful video. Here is a question. I have a jewelry store and while doing woo commerce product SEO, and keeping the same focus keywords for both products because they are same, i.e. "Gold Rings", rank math gives a warning that this FOCUS KEYWORDS already used. Can you please tell me how we can avoid this error in case of similar category products in woo commerce store.

Just like we have 25 different gold rings in store, so how we can target different keywords for Gold ring, or we can target a single focus keyword for whole category to make it work perfectly or error is just fine in case of woo commerce products ?? I am using FREE version of rank math.

[עידןפוזיילוב]

Thank you for this video! I have one question please - if I have multipul products like a fashion affiliate store how can I use the main keyword for each product? I ask it because it has a lots of kinds of shirts how can I use the keyword each product if I have lots of shirts? I guess it will be the same names. This question of mine is in the context of duplicate keywords if there are two products with the same keyword it confuses the search engines. What can be done in such a situation?

[IncomeProject]

What of if the page is built by web designer, the products and categories pages were already created but you want to optimize the category pages?

[charlescruise]

Is the Rank Math section of the edit category available only in the Pro version or do I not have something setup right? When I edit categories, there is no section for rank math and the tabs shown.

[viktoriastass]

Thank you so much for this video! I'm using Kadence Theam, woo templates and see that all rank math SEO optimization I can make only on the product page and it doesn't affect (change) my description or Short description on my template. Maybe because I'm using Kadence blocks in my woo templates for description, images, and product titles. I'm not sure if that is the right way to customize a template but it seems like a good thing in terms I can describe my product in a way I want on the woo template, without trying to insert keywords, because sometimes it doesn't look so natural. And insert all keywords ( with ran math help) only on the product page. So, my question is, can the description and title on the product page and on woo template for the same item "product" be a little different? Which description google will take into consideration in terms of SEO ranking? Thank you.

[JohnPaulCorrea-it]

I have a question and need suggestion.. what will be the better approach to have good seo structure? Example.. i am selling marble tables. I name them like this in slug and title.

Parent : Sample1 oval marble dining table
Variation1: sample1 black oval marble dining table
Variation2: sample1 white oval marble dining table

Parent2: test1 round marble dining table
Varation1: test 1 round black marble dining table
Variation2: test1 round white marble dining table.

And evertime i will have new design with same shape and color I will just add a name on the first word. Is this ok or have a better way?

[brightdoors]

14:10 I have used shortcode in description becuase I have almost same description for all my product. But by using shortcode my product seo score goes down, Now what do?