Hip Hop Has an 'Industry Plant' Problem

Lately it seems like every other artist that's coming out these days is an industry plant, which has lead many to think that hip hop has an 'industry plant' problem.

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Timestamps:
00:00 Hip Hop Has an Industry Plant Problem
00:22 Tommy Richman
04:22 Tyla
09:43 4batz
19:22 Teezo Touchdown
24:51 Ice Spice
28:10 Ian

tags(ignore)
industry plant, industry plants that failed, industry plants that were successful, ice spice, ian, tommy richman, tyla, 4batz, teezo touchdown, hip hop has an industry plant problem, exposing raps biggest industry plants

Thanks for watching, I hope you enjoyed!

#icespice #tyla #tommyrichman

[MusiciansRule]

This may be an unpopular opinion but as long as the artist has legitimate talent and keeps releasing good music after their initial blowup, they can be a whole Industry Botanical Garden. The problem is that the majority of Industry Plants turn out to be hot garbage long term and they take opportunities and accolades away from good artists, Plants or not.

[SmokeOneAndChill]

The moment I do not hear about Ice Spice anymore we achieved victory in hiphop

[レッドミュレク_]

Not all new rappers are industry plants, they just make horrible music that surprisingly blows up so people suspect.

[deomunipersaud]

So if Tommy Richman was dropping music for years now but went viral and has a hit as of recent, he’s not a plant. A plant is someone who came out of nowhere.

[crazymarkiplierfan]

Tommy Richman seems to be 100% genuine. He crafted a style that resonates with people. Believe it or not that's what people used to do.

[angelwings]

Let’s be clear, just because you’ve never heard of an artist doesn’t mean they’re an “industry plant”. Also, I think people misunderstand what that term means. Artists are signed to labels and promoted by a team. An industry plant is someone who doesn’t have real talent and is being artificially inflated solely because they think they’ll sell well because of the manufactured image and personality. Someone else said it, talent is what makes the difference between a regular artist just being promoted and an actual industry plant.

[DukesMusic]

Ice Spice is not a lyrical rapper. Her album was mostly mid mumbleish. But she is friends with Taylor Swift. And that's really all you need in life for 2024.

[Thabo.]

I’m from South Africa and that one dude from South Africa was wrong about Tyla. She’s been gaining motion off of TikTok from around covid times, and began releasing music for 2 years before Water. He honestly just was not tapped in to the youth culture of South Africa 🤷🏾‍♂️

[diecody]

teezo has been active since 2019, i wouldn't say he's an industry plant. someone showed tyler as a joke and he liked him n brought him on tour.

[FierdenRev]

the amount of genuine investigative journalism in these videos is really impressive

[huntermolitor]

98% of all musicians since music was commercialized are "industry plants". Thats kinda how labels work. Its stigma. Artist who are singed to labels blowing up out of nowhere due to the label isnt new thats thr standard

[Samuel_]

a lot of people mistake “industry plants” for normal artists that get signed and get backed by a label. tommy richmans success is HOW RECORD LABELS WORK. an actual industry plant is someone like jumex or iann dior. they get picked up by a label, scrap every existing work they have out, and rebrand them into something inauthentic that fits into what the current trend is. for the artists i mentioned they were both signed during the “sadboy emo” wave of rap, so that’s what they were rebranded as. iann had like 3 songs out and one of them had PnB rock on it, and jumex had a music video directed by taco despite seemingly not having any traction beforehand. these modern “plants” are literally just normal artists that go through the process of being signed. people have watered down the term so much that it’s completely lost its meaning.

[CheckCeeOut]

Calling Teezo an industry plant is blasphemous.

[SUBMACHINEGOTH]

Teezo is not an a industry plant, he was hustling for a while

[Shaderdiceblock]

Yea people will lie every “industry plant” or “overnight success” have probably been making music for close to a decade but people did not notice them

[fromthehills]

I'm Rwandan (East African) and even I know that comment about Tyla is wrong. She's been popping off in the amapiano scene for a little while now. Americans not knowing an artist isn't the same as them being a plant. She just happened to go viral I think.

[ottoweininger]

What I'm getting is that 'industry plant' means that an artist was successfully marketed by a record label. Why is there a stigma around record labels doing exactly what they're supposed to do, and listeners buying into it, because they like it?

[anglsrreal]

When he gave a definition for “industry plant” he unironically described ice spices entire career. Her Y2K album proves it. She’s built for tik tok trends not music as an art form.

[brenttobias]

Tyla has been working hard af in South Africa, she not a plant.

[emerobo]

I like how everyone is so conspiratorially minded now, that the idea of a one hit wonder or a novelty act doesn’t exist anymore. It’s simply “industry plants”, whether there is a good indication that they’re actually one or not