Apple's Advertising Secrets

it's not jony ive.

Apple's secrets to advertising and marketing lie in a man you probably have never heard of before. Mike Markkula. Find out more in this week's Coffee Break!

Music Used:
Artist: JaFunk
Song: This Thing
Artist: Ｌｅｔｓｋｅｙ
Song: 500 SPECIAL: Dance MaCrabe! THANK YOU!

Videos Referenced:

[daltonstallworth]

Loved the jargon/comparison/redesign tally. Puts it into hilarious perspective.

[stanford]

your channel is really going to go to great places I'm sure

[gigglysamentz]

I never thought of the fact they erase everything !

[mattgilbert]

Gosh, now I know why Apple doesn't use footage of all those happy Chinese workers in their ad campaigns.

[aisforalan]

I just discovered this channel today. This deserves the recognition

[TheBanjoShowOfficial]

dont forget that juicy planned obsolescence

[CoffeeBreaks]

we back! for those of you who didn't know, this video was blocked for a few hours from a content ID from Viacom for the SP clip at the end. I contacted them and they released their claim based on fair use.

I hope you guys enjoy this analysis of Apple advertising.

[nin]

Apple takes the "less for more" approach, in fact it's "a lot less for a lot more" - it's a shame how many people don't care how ripped off they are getting...

[DaniAlexandria]

"this is so you dont realise Apple has been saying the same stuff for years" ... unless you are a super fan who actively watch entire keynotes for fun

[IamAlexNick]

Some words of encouragement. I enjoy your videos: they are simple, make me smile and at times I learn something - or just say it better or in a more interesting way than I would.

This comes from someone who works with marketers and advertisers every day and has a post grad education in the subject. Point is, you are doing awesome - regardless of the level of existing knowledge of your audience. Please keep going.

[skunktheshrink]

Apple's Advertising Secret: Target impressionable wannabes who could chop off their own limbs for social approval. (it's a hyperbole, don't over think it)

[Thunderwolf]

"If you watch an Apple ad you can find out everything you need to know in the first few seconds", yeah such as "I don't want this product because it's juts standard tech with a 4 grand markup"

[RetoolIst]

Nice breakdown - especially the jargon-bingo for Jony Ive's spec videos! I wonder how their yearly Apple events feed into thIs strategy, because usually they show both the introduction video and the spec video when they do a launch event? Or does the keynote and the videos at the launch fall outside this as a the full lifecycle for general broadcast advertising? Hmm...

[alwayz]

No mater how you put it, the simplest explanation is that the average Apple customer is a sheep, easily swayed by style over substance.

[Legion-fhxf]

Hey! I watched your video on Marlboro and now this; it is good research and analysis! Keep up the good work!

+1 Subscriber

[paakphum]

I thought that nobody still gets blown away by apple advertisements
Considering since we all know that there's never something truly new or necessary

[xenoblad]

glad I never bought any of their phones

[chrismorrislupb]

"it's the best iPhone we've ever made" always gets me, surely you can't be the be that proud that you've worked on something for another year and not made it worse?...

[weareallbeingwatched]

Colour gamut is not a meaningless term. It is a technical term for the range of possible colours a device can sense or reproduce.

[Scrogan]

My second-hand 5S is starting to get a little old now. I think I’ll buy a second-hand original SE.