Is ROE the New ROI?

In today’s new ecosystem, successful marketing campaigns track beyond Return on Investment (ROI) to paid, earned, and owned media. When your customers, clients, and potential leads are engaging with your brand on social media, this drives greater brand awareness, reach, and affinity. Businesses and brands that focus on building their collective ROE are also rewarded with invaluable feedback in real time.

Join AMA New York for a virtual panel discussion of how marketing executives are evaluating campaigns beyond ROI to incorporate powerful metrics of Engagement, Emotion, and Experience:

Where do these ROE metrics fit in the buyer journey and customer journey?
How can we measure these ROE metrics?
How can we leverage ROE metrics to market an intangible product or service and sell to multiple generations?
How is ROE motivating consumers along the path to brand loyalty and proactive word-of-mouth advocacy during COVID-19’s amplified environment of volatility and confusion?

Attendees will walk away with specific insights on incorporating ROE in the marketing mix to empower customer-driven relationships with brands.