Public Perception of Chiropractic | Podcast Ep. 38

This week we explore the public perception of chiropractic. Research has shown that chiropractic is one of the most safe and effective healthcare options available. Yet, we have a great opportunity to improve our communication and refine our message. Watch this episode to discover how you can take advantage of this opportunity to dramatically impact the health of your local community.

Jeff Langmaid is a chiropractor, author, and speaker. He built the worlds largest research-focused chiropractic communication service, The Evidence Based Chiropractor. He also is the founder of Chiro Office Coverage. Throughout his career he has been featured on Yahoo Health, MSN Health, CBS, ABC, Prevention Magazine, Chiropractic Economics, Circle of Docs, The Chiropractic Philanthropist, amongst others.

The Evidence Based Chiropractor YouTube channel is designed to provide immediate, action-able knowledge regarding chiropractic, communication, business, and marketing. All to help you grow and develop your practice.

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[JodyJacobson]

Fascinating podcast, especially the light you shine on the tensions chiropractors face in marketing, especially (1) increasing awareness, confidence, and trust in chiropractic, and (2), needing to market to what patients want--based on their current perceptions of what chiropractic can do--while knowing that you can do much more to address what they really need to create and sustain health.

[ryanmulcahydc]

Hey Doc -- I have a bunch of great studies, outside of the neuromusculoskeletal realm, that I'd love for you to touch on!! One of them, in particular, is out of the Journal of Alternative Therapies Health Medicine called "Cerebral Metabolic Changes in Men After Chiropractic Spinal Manipulation for Neck Pain", by Tashiro M, & Ogura T, Nov-Dec 2011! I'm what you might call a "straight" Chiropractor, and believe our services can expand well beyond the limited scope of neuromusculoskeletal diagnoses & treatments!! It's obvious that we are probably the best course of care for those ailments, but when you look at a neural tensegrity & dysafferentation model that stems from our amazing foundational principles & philosophy, I think you'll agree that our care has far reaching affects on many of the common chronic conditions people are plagued with on a regular (but unfortunate) basis!!

Would love for you to dive into this paper I mentioned, and I'd be delighted to get you some more, to truly show how valuable our service is to the potential of humanity & mankind!!

Thanks Doc, great show!!!