B2B Buying Situation - Typical Purchases for Businesses Explained

Ordering new toilet paper or instituting a new computer system are two completely different purchasing situations that companies may need to deal with. Here we talk about the typical buying situations companies find themselves. From Modified rebuys to straight rebuys to new buys there is a lot to know.
Filmed in Luxembourg
Copyright Mark Wolters 2019
#marketing #b2bmarketing #principlesofmarketing
Topic 6: B2B Marketing

YouTube Advice Playlist:

Marketing Training Playlist:

I hope that these marketing & business videos can help you learn more about business and help you succeed in class or in the business world. And yes, this is the same Mark Wolters from the YouTube travel channel Wolters World.

Subscribe to Our Other YouTube Chanel "Wolters World Travel & Culture"

[offthebeatenpathadventures]

Quite interesting. The new buys are pretty stressful for the buyers too. Nobody wants to be the one who bought a bad product, and caused issues with the business. I like the bit too on training the sales force to know the product and how it will work for a particular business.

[Amandafanai]

Can you explain trade credit and process

[kim-christopherdepili]

Hi professor,

Would you say that this buygrid framework is more effective than Shapiro & bonoma's nested approach for firms? In terms of segmenting the buyers

Thanks in advance. Great work!

[mohdaidilazhar]

hye prof ...can prof clarify a little bit more, when we are talking about 'new buy' that means the types of goods that we are consider to buy is an expensive goods like cars, washing machines and smartphones ?

[marcosmarieantoinette]

What type of retailer would tend to take advantage of opportunistic buying situation?