Structured data for developers

We look at structured data and how you can use it to make your website eligible for rich results in Google Search.
We cover the basics of structured data and why it helps Google and others to better understand and represent web content. We also share a practical example, including an implementation in JavaScript.

Resources:

Speaker: Martin Splitt

#chromedevsummit #chrome #searchtips

event: Chrome Dev Summit 2020; re_ty: Publish; product: Chrome - General; fullname: Martin Splitt;

[DenisTRUFFAUT]

4:28 Nice import trick to ensure you do not miss a mandatory field.
I would import Person & JsonLd as a type, rather than doing a full import, in order to not let the import be compiled in the source code, as the purpose of this import is only meant for definition.
type Person = import('schema-dts').Person;

[TheTeacher]

Hopefully to get the exact answer. I have around more than 100 post on my website each having a YouTube Embedded in the end of the post in Wordpress. I installed the Schema and Structured Data For WP & AMP, which automatically fetch the embedded video markup details and add it.

What I am really confused about is the Content URL and Embed URL? Can you please explain that what URLs I should use in both of the fields for the videos which are hosted on My YouTube Channel but has been embedded in the post with simple YouTube Video URL e.g. "youtube.com/watch?v=VideoID"

[joseflinha]

Thanks for video and what about condition dynamic structured data? I mean inject to document only when user agent is bot, Googlebot and so on. Is it good?

[Euquila]

Is this how you get your store to show more information in google search? (example: search for H&M and notice how it shows: Women, Kids, Men, etc...)

[yogipratamaputra]

can share stucture web news for google news 2020?