Structured Data: SEO Mythbusting (Bonus Material)

In this bonus material from the filming of last week’s episode (Googlebot: SEO Mythbusting), Martin Splitt (WebMaster Trends Analyst, Google) and his guest Suz Hinton (Cloud Developer Advocate, Microsoft) dive into the topic of “new microformats”: structured data!

Documentation mentioned in this episode:

Next week, look forward to a new full episode - JavaScript: SEO Mythbusting.

[emrekahraman]

I love these series <3 keep going 🚀

[LamineTaguine]

To sum-up : Microdata are important for SEO. If you use fake data like fake reviews, you could be penalized for it.

[TopicalAuthority]

Thanks for video. I have a question. What is the reindex speed of a page with microformats? When can we see the snippet changes?

[acaplette]

Love the series! Please keep them coming.

[ryantreefiddy]

Thank you for posting these. It's nice to get confirmation one way or the other on how a lot of this works.

[xavierm]

If microformat = HTML and JSON-D = JSON(JavaScript) all the advice is to make sure you render first for the first wave. That means all the Structured data will be indexed in the Render Wave (you have to wait, because not render in the first?) instead of the First wave for the content on HTML?

[HowSolutions]

Very useful video... i going to use it on my site

[EnmanuelDiaz]

But does having relevant semantic data, improve your ranking?

[ItsJADA]

Does google bot not like errors that appear in google tag assistant?

[nagarajacharya]

Pls can you show examples(screenshot) would be very easy to understand

[chris-palmer]

Thanks for this video !!! I enjoyed :)

[Rohanology]

No link for “supported structured data in Google search”

[DanaLeeGibson]

I have a question: Does Structured Data and Rich Results (basically any of the Schema.org stuff) have any effect on Ranking?
The reason I ask is that the websites that rank the highest for our business keyword (house plans) don't seem to have any Schema.org stuff. At least not according to the Google Testing Tools. 
Am I wrong in thinking adding this stuff will help my site with ranking? Am I wasting my time?
Oh, great video and Great Series!

[splatterdaynightmares]

It seems all google looks for are keywords and it is so annoying because I write horror stories which means that these are fictional stories that don't focus on keywords. I want people to find them in a search and read them, but all it seems google does these days is focus on keywords that would make my stories unnatural placement on keywords. I have "scary stories" but the content is fictional, so I have to put 'scary stories" in all of my posts? It looks dumb. It's the same with youtube. No one can find your video unless you spam keywords in the title which is dumb. The world is turning into one ugly index.

[Eskimoz]

C'est génial il est temps que l'on commence à se suivre non ?

[Hakaninal.]

Onemli olan ahbab olmamiz degilmidir con

[trishoconnor]

I have no idea what these people are talking about.

[chris-palmer]

Thanks for this video !!! I enjoyed :)