🇮🇳 The Soda That Beat Coke in India

Have you ever heard of Thums Up? It's got an interesting story in how it became India's soda of choice after coca cola was kicked out of the country.

#thumsup #india #soda

[shreyaschakraborty]

"When you can't beat them, buy them"
- COCA COLA

[acmulhern]

"Coca-cola ended up coming in and buying up the company".
I was expecting a happy ending, I'm disappointed 😭

[Calmnessseeker]

"Thums up taste the thunder"

[wednesdayweather]

Best thing about Thums Up is that it tastes less sweet than Coke.

[saikatbanik]

Story how Coca-Cola brought Thumbs up: Coca-Cola went to every Thumbs up distributer of India and brought all the coke they had and then the Coca-Cola Company destroyed each and every bottle of it. Then they went to all the factories who used to make bottles for Thumbs up and told them to not to supply bottles to Thumbs up and instead they would pay 2X money thumbs up used to pay them. This leads to non- availability of Thumbs up in the market and availability of Coca-Cola only coke in the market. Finally the owner of Thumbs up had to sell his company to Coca-Cola.
After buying them, they eventually stopped the production of Thumbs up for Coca-Cola only market but it was too late, since in absence of Thumbs up, Pepsi entered the market and starts competing with Coca-Cola. Finally they decided to Re- launch Thumbs up to compete with Pepsi.
The ex owner of Thumbs up, now owns one of India's most popular Mineral water brand "Bisleri"

[alteradvance]

I literally have a water-filled bottle of Thums Up right beside me😂

[admiralgeneralAladeen]

I had this soda with an Indian rum Old Monk in Goa. One of the best combination.

[jwswaco]

When I was in India in the 80s, they had a advertising slogan, Rush for a Thrill, Do It but don't Trip. Rush, Thrill, Do It, and Trip were all local soft drinks. Thumbs Up was my favorite!

[abantorprolaap]

Thums up! Taste the Beryl, you must make "masala Thums Up". This is one of the rare examples in the history of human civilization where perfection has been improved.

[kuro]

Something similar happened in Peru, it's called "inka cola" that soda beat coca cola and after few years, the company bought it

[rsankar]

I was a fanboy of Thumpsup, Limca and Goldspot in the 80s!!! Good old memories

[anniefong]

The world is missing out! I fell in love with thumbs up during an inaugural trip to India over 20 years ago. Apparently, the formulation has changed in recent years and it's not as "spicy" as it once was.

[AmusedGiraffe]

Who needs coca cola when you can taste the thunder 😂 #iykyk

[Eastern_Shore]

When Coke took over Thumps-up they tried shutting it down. Thumps-up is still going strong. It is one of their top products in India.

[vani]

The ad spots of those years were probably the golden years of Indian advertising 😍

[KanishQQuotes]

Mix this with "old monk" rum
Then tell your sob stories to your buddies
Edit - omg 2k likes... I guess I did hit a spot

[purnasaimadala]

“ It has flavors of cinnamon, cardamom….”
Me, an Indian drinking thumbs up almost every day: wait what


edit: chill guys, I meant it figuratively

[bearwithme]

As an Indian I like to say " Thumbs up taste the Thank you

[edifiedsprit]

Fun fact: after coca cola took over thumbs up from Parle, it modified the formula ever so slightly. The original thumbs up flavor had a distinct taste (the primary flavor was based of off coffee unlike coca cola which is based on cocoa).
What we get in the market today is no more the original version. Inferiority complex, I suppose.

[illuminatijk]

And here me watching this while having "ganne ka ras" ..