Build your audience with Google's analytics tools

Make better decisions based on your audiences’ data.

Easy, step-by-step advice on making the most of Google Analytics and other analytics products as a news organization.

Chapters in this Video
- Introduction (0:00)
- Google Analytics (1:17)
- News Consumer Insights (1:44)
- Realtime Content Insights (3:04)
- Answers to Common Questions (4:29)
- Recommended Next Steps (5:49)

Learn more:

Other GNI Workshops about Google Products

Google Products and Tools Mentioned in this Video

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