Don Norman and his theory on emotional design

Why do we choose to buy certain things over others? Don Norman explains how designers create the perfect products- knowing your emotions.

[arifuxr]

God bless you sir; You are such a great person that I am always following your advice on my design method which is really impactful for user. Thank you.

[sangsam]

Great theory about emotional design and Using design

[archfaith]

How can we turn a real story into an experience and a building

[GermanCarranzaplus]

Emotions are entirely different from person to person, and they change from minute to minute. Using human emotions as a basis for design is like trying to build a house on a slippery slope. Digital Design for a specific market and a specific trend is much more progressive than designing user experience for human emotion.