Aileen Murray - Manager of Youghal Clock Tower

International Sales Development Programme
Fáilte Ireland Workshop

This comprehensive four day programme will help strengthen your capabilities within current markets and support growth in new markets. With the uncertainty of Brexit, you need to examine your business strategy now and decide what adjustments are needed to achieve sustained growth and profitability. This programme will give you a deep understanding of the tactical sales strategies required to optimise growth in international markets and the decisions that impact most on revenue growth. This support is specifically designed for tourism professionals. It will:

• Equip you with insider sales strategies that go beyond more familiar markets
• Provide you with sales tactics that push entry and sales growth in the seven markets and nurture relationships
• Demonstrate the approach required for you to optimise sales at ‘In Ireland’ and ‘In Market’ sales platforms and networking events
• Help you develop a Sales Growth Plan.