Ep.17: Shaping Market Access: Navigating Complexities and Collaboration in Healthcare

Tune in to the latest episode of the Pharma Sales & Tech Podcast by Platforce, where we dive deep into the world of healthcare market access with Rabab Khodary,
Health Economics and Market Access Manager at The Janssen Pharmaceutical Companies of Johnson & Johnson.

Discover how market access plays a pivotal role in ensuring patients get timely access to innovative treatments. Learn about the intricate strategies, collaborations, and value propositions that drive successful market access.

🔗 Join us as we explore the dynamic landscape of healthcare and its regulatory nuances. Gain insights into the vital role of emotional intelligence in effective leadership, and understand how market access aligns with the vision of value-based healthcare.

0:00 Intro
1:02 Her Expertise Spans the Spectrum of Healthcare
2:34 Market Access in Pharma
3:15 Critical Role of Market Access
4:25 Strategic Alignment and Patient Access
7:40 Leadership Through Emotional Intelligence and Brain Agility
10:25 Servant Leadership and Collaboration
11:50 The Role of Market Access in Value-Based Care
15:10 Aligning with Health Authorities and Beyond
17:15 Navigating Stakeholders and Challenges
19:00 Creating a Winning Value Proposition
20:35 Innovating Amid Regulatory Challenges
22:10 Market Access Strategies in Saudi Arabia
26:25 Advice for Upcoming Professionals

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Disclaimer:

The opinions and discussions presented by the Host and Guests on this Pharma Sales & Tech Podcast by Platforce are purely personal and do not reflect the views of any organizations we've been affiliated with. The content shared here is intended for entertainment and general informational purposes only. For specific advice, please consult with professionals. We cannot be held responsible for any actions taken based on this content. Thank you for tuning in.

[faisalfarhan]

Things that stand out in her speech for me was about being motivated and well-being: “if you have very good mind and body connection, you will have a properly effective productivity”.

Great interview. Bravo!👏🏼

[e.khodary]

Very informative information, loved the content.. Very well done 🌹