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Forward Integration Vs. Backward Integration || Strategic Management Series
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Forward and backward integration are examples of vertical integration.
Forward integration is when a company starts doing the work of another company that is one step above in the value chain.And backward integration is the exact opposite of that. That is, when a company starts doing the work of another company that is one step below them in the value chain.
If you didn't know about value chains and vertical and horizontal integration, you can check out my previous videos about those topics.
Textbook links, If you want to learn more about the entire subject [Affiliate - If you buy from this link, I will get a small commission]
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