Personalizing the Omnichannel Path to Purchase with Data & AI

In this virtual workshop, the Databricks team will discuss howbest-in-class brands in the retail, CPG and media industries are usingadvanced data analytics and machine learning with open-source tools — likeDelta Lake — to create more personalized consumer experiences.

Topics we’ll cover during this live event:

- How the most successful consumer brands are using data and AI to deliver personalization at scale.

- How other analytics — customer segmentation, propensity modeling and customer lifetime value — can be used to amplify your marketing ROI in personalization.

- Targeted recommendations using Databricks, including foundational approaches to building recommendations and how they can deliver the experience customers expect at scale.