How To Get Clients Mixing and Mastering? 🤔

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David Gnozzi Platinum Mix Mastering Engineer, Producer
Online mix & mastering services
*DAVID GNOZZI'S CREDITS INCLUDE *
McSolaar (2x platinum), Ladytron, Felix Da Housecat, Ryan Shuck (Orgy, Adema, Julien-K), Nolan Neal (The Voice, AGT), Danny Blu, Daniel Graves (Aesthetic Perfection), Brooke Colucci, Izzy T, Mad Gallica, Ty Oliver (Powerman 5000), System Syn, Street Sects, Dustin Coffman (Glassing), Seb Alvarez (METH), Lane Shi Otayonii (Elizabeth Colour Wheel), Vondeit, Lizzy Jeff, Melodius, Kaos India, Hellfire Society, Robben Ford, Audyaroad, Derosnec, Raygun Romance, 5To10, Lambstone, Rhumornero, Colors Void, The Cabin Fevers, Odd-Rey, Sydney Valette, Stonebreed, Levysill, The Nest, Valeria Rossi, etc.. Various for Universal, Nettwerk, Danse Macabre, Virgin Radio, Fallout 4, Rock Band 3.

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In this video producer, mix and mastering engineer David Gnozzi talks about the do's and don't's on how to get clients as a producer or mix and mastering engineer

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[mixbustv]

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[danymalsound]

Yes, the cheapest clients ARE a revision nightmare... been dealing with that for 15+ years lol Trying to step things up a few notches. Cheers!

[pocket]

Good question. I"ve been doing this for 20 years fulltime. I"m terrible at marketing. I kind of fell into mixing/mastering.-90% of my jobs have come word of mouth. I've run ads, got facebook page. This did nothing. Word of mouth is everything.

[ArthurBarycshev]

that is so true and thank you for this frank response, I'm sure it's eye opening for many

[robertwhite]

So true.... after over 20 years engineering and over 40 as a professional musician, you hit the nail on the head. "Who's in is in, Who's out is out". Excellent video. Straight to the point.

[SuperDenglish]

This is totally based advice. I've been tracking since I was 14 years old. I'm now 45. I'd honestly say it only been the last 4 years that I actually 'got' mixing and really only the last 6 months that I feel I can stand at the bottom step of the pro ladder. And you'd be stunned how good someone's ear gets when they're picking up the tab. Do the best you can then add 100% and you might get close.

[Hudson_Jones]

This is great advice! Its all about what makes you you. Not every client is for everybody and not every artist is for every client. Its what you the artist bring to every mix. You got have some you in every mix or master or piece of art you put together. Thats what makes your work unique.

[panorama_mastering]

Bang on; you made some good points about about the price brackets and how people interperet "cheap prices"; good job mate!

[normandlanglois]

Hi David ...Another thing when i decided to invest in my studio i bought alot of gear (100K) i saw my client base triple and was able to charge much more ....aside of getting a great sound clients love to see alot of high end i'm always amazed to see their faces when they walk in my studio also motivates them to step up their game matters and
helps getting more clients for the video

[CreativeMindsAudio]

This is amazing video! I can't agree more about mixing your own stuff isn't the same as dealing with clients. The reason i don't WANT to be a full time audio engineer is because of this. Dealing with clients can be very frustrating. I enjoy being able to say NO to clients that seem like a lot of work. At this point I ONLY work with people I know and friends. Not only do the other engineers know, but also the artist often knows their song waay better than any engineer working on their stuff does and they know what to listen for and their own vision. Communication is EVERYTHING here. These are musicians we are talking about so it's often up to YOU as the engineer to lead in good communication and expression of ideas/vision. Aka: You have to deal with a lot of artists who know what they want but can't communicate it to you and you have to communicate well enough to get it out of them. Customer service is everything in this field. It was also the part that i didn't expect to be so difficult, but I am grateful it's an area I excel in comparison to others. Patience is your friend.

[AironExTv]

Helpful as always.
I'll add one of my own client pitches to the mix. Twelve years ago I was discussing price for some editing&mixing work on a tv series for the international version of the show. Music had to be swapped out and mixed in to the show. Simple stuff and I'd done it hundreds of times before. I asked for a higher than average payment and gave the producer a realitively simple reason. "I've done this and all the stuff around it a thousand times over. If anything does not work, I'll fix it quickly. What you're buying here is someone who never panics and gets your project done on time. You're buying certainty."
And you'd better be ready to deliver on such a pitch. I face problems every day that I don't know how to fix at first, but experience has tought me that I very likely will solve it.
Sidenote, I am a professional for audio in post production. Dialogue, fx and rarely music. I am an amateur to intermediate in music mixing. Most of us seem to specialize, which is why you'll often see multiple re-recording mixers on tv/streaming/cinematic shows. Perhaps it helps to specialize and get VERY good at mixing some styles of music/instrumentations, not all of them. At least that's what I'd probably try.

[iambigasmutombo]

The treatment in that room is next level

[lebcaleb]

100 percent agree with you. There are a ton of people mixing out there, but only a few are pretty good . That's why they get the best projects. When you're really good at some point you can't hide yourself.

[KarenBasset]

You inspired me to reach out to my own circle of musicians. I got a song to mix out of it! Thanks for the great content!

[BraindropOfficial]

Kinda related to this topic … In a video earlier I asked you about how to get/convince clients when you have good digital mastering, yet they still choose the dude next door who hardly has any mastering experience but got all the juicy hardware. 🙄 it literally happened to me again recently. You said it would be a good topic for a future video ! Waiting for it 😃

[atacamabeatsindierecording]

Great. Formal Studies + Real Experience = Profesional Service

[karmatosed]

I like to think that saying inexpensive as opposed to cheap sounds so much better. Cheap implies quality in addition to price.

I really enjoy ur content David, think I’m gonna sign up for ur course later next week. Fixing to invest in building a fairly serious studio. ^^

[WalkinonSunshyne]

Great answer - very well thought out. Appreciated!

[trevornokesmusicltd]

Great advice David. I started my business earlier this year, all of my work so far has been word or mouth and getting out there. Ive had people say they they have had tracks mix'd for say $100 and i've advised them if that is what they are happy with then they sould stick with it. If however they want a better quality Mix / Master then Invest in yourself and ultimatley your carear as an artist etc .... Speculate to accumulate, always go for the best you can afford, this is no different to when buying gear for our studio's. pretty much the same as your TV example.

[Snipersounds]

MixbusTV RAW!! Great advice/ tough-love!👍