The Rise And Fall Of DC Shoes

The story behind DC Shoes.

#dcshoes #skateboarding

[benjibanks]

Moral of the story - Skate companies ran by actual skaters put out better products than companies ran by corporate businessmen.

[Jaydaboy]

Recently DC‘s been killing it with the younger crowd Specially girls. I’ve been selling them like crazy at work. Can’t keep them on the shelf so it’s kind of cool to see them get a little resurgence.

[blackreign]

around 2004 to 2008 in high school you couldn't get away from these shoes. I've had several pairs and loved them. Funny i came across this video because i seriously haven't even thought about them for several years

[DarkoNomad]

Being a skateboarder and working in skateshop around 2007, I noticed how popular they were that people would buy them just to wear their logo, yet the soles were so crappy that they would disappear after just few months of walking. I was begging people to get any other brand from Sole Technologies or Fallen, but many went for DC and never came back to our shop ever again.

[therealjd]

I’ve always been a huge DC supporter since late 90’s. I used to tell everyone that they were the Nike of skate shoes, before Nike even made a skate shoe. I hope they can figure it out, cause I still love this brand🤘

[warpiez]

I still rock DC even though I don't know about their history. It's unfortunate to hear that it's not that big compared to how it is now but, I feel it's still getting some more popularity due to nostalgia and people rocking more of a early 00s style

[eldiablo]

In 2001 I had the Josh Kalis "The Truth" pro model and bright blue "The Reason" Stevie Williams pro models that looked like basketball shoes. Best era of skateboarding late 90s early 00s. I remember the DC movie being big in 03 and Dyrdek introduced the world to his own personal security guard, Big Black Christopher Boykin, to deal with security guards who were trying to stop Rob from skating. RIP Ken Block!🛹🙏🏾

[AceTrainerTroy]

Need to a whole dive into quicksilver now. That story sounds just as interesting

[awesomefish]

Growing up in the early-mid 2000s even into the 2010s EVERYONE had a pair of DC’s. There were like those Stanley tumblers of today.

[carlosc.]

I think you mean “the rise and fall and rise again…”

[Shikmusik]

ive skated since 1989 and DC have been my favourite company all throughout these years. i have about 12 pairs of DC (half of them never worn yet) and tons of T shirts and hoodies. I also have that eightball t shirt still from about 1993 :) (at 0.55 in the vid)

[driveintherain]

I love my DC snowboard jackets & pants. Interesting collabs, comfortable fit, lots of good features at affordable prices.

[mynameisforrest]

I had no clue it was Droors that became DC Shoe, you live and you learn

[playwme]

I’m not a skater, and spend 90% of my time in work boots, but that other 10% is DC only. Even managed to find a pair of full black formal DC’s that is can wear with a suit and no-one is the wiser. Great quality and great comfort.

[terranablett-cjkf]

If they released all their y2k models theyd be making bank again

[zombiemachinery]

Sometimes I wear my DC cap to remember those days...

[TATTIEPICKER]

Im still a DC supporter. I have all the limited edition star wars trainers and god knows how many pairs of manteca i have and so many clothes from them.

[Rob_Cary]

I never stopped wearing DC shoes. I wasn't aware there was "a fall" for them. I love the pair I have now.

[csj]

DC is the best looking of all the skate shoes in my opinion and I've owned several pairs and really liked 'em. I kinda forgot about DC and didn't even know they were still being made. Now that I know, I'm thinking
I'll go score a pair right now.

[ups]

I can say at 46 I have supported and respected DC Shoes since 96 and I dont even skate.