🛒 Boost Sales With These Google Shopping Feed Optimization Tips

Are you looking to increase your sales on Google Shopping? In this video, John shares quick and easy feed optimization tips to help you reach your goals. From optimizing your product titles and descriptions to targeting the right search terms, he covers all the essential strategies you need to know.

Whether you're new to Google Shopping or an experienced seller, these tips will help you get more out of your product listings. So if you want to boost your sales, make sure to watch this video all the way through.

PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍

0:00 Intro
0:32 Boost Sales With These Google Shopping Feed Optimization Tips
3:30 Optimizing your product title
11:38 How to optimize your product description
17:54 The third product attribute you should optimize for
20:37 Job opportunities in the best Google Ads agency on the planet
23:56 Google shopping short titles optimization

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[jordanantunes]

Maybe, one VERY important information you did not mention in this video is the fact that titles are DYNAMIC. As you say at the end of the video titles are limited to 150 caracters. However, the order of the information displayed in your title may vary according to what the person is looking at in Google. Here is an example : Your Title say : Blue Backpack - 25 Liters - Waterproof - Design - Travel - For Men - For Women etc... Now, if the person is typing "waterproof backpack for men", Here is what the title will probably look like : Waterproof backpack for men - 25 Liters - Design - Travel - For Women etc.. So basically, because you provided keywords in your title, Google will show FIRST the most similar ones to the request. This is a very important factor to consider. So try to stuff your titles with the most requested terms or with the terms providing the best results.

[Sovonex]

Our main product is used by different audiences that have little overlap. So, I created two different landing/product pages, each targeting one of these audiences.

Problem is: Because it's the same product, I only get one spot in the Google Merchant Center feed. Essentially, I can only promote on audience and landing page.

My question: Is there a way to get a feed entry for both landing pages, so that when a person searches for use case A, he or she is shown the shopping ad pointing to landing page A, and vice versa?

[NHammondDesign]

I dont see a use case for NOT including the brand in the title?

Including it you may see Pmax lean a little more toward warm traffic but at least you're capturing that demand somewhere as opposed to letting it fall off of a cliff. If Im gonna pay for the ad anyway I'd rather have that brand name show up in front of someone and build on itself over the course of several years as opposed to not at all.

[lowkiegamer]

Hi ! Please improve the quality of audio in the Video