How to Be More Confident with Pricing Custom Cakes: Inflation Edition | Vlogmas Day 1

We're kicking off Vlogmas this year with my thoughts on how to be more confident with your custom cake pricing. No special formulas, just some good old advice.

I am Ashleigh from Sweet Dreams Bake Shoppe!

Here are my favourite baking essentials from Amazon (these are either the same or similar products to what I use in my videos):

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[SweetDreamsBakeShoppe]

Welcome to Vlogmas 2022! I'm going to be baking A LOT this month. Can't wait to share it all with you :)

[hydrangeakitchen]

Great video and glad you discussed inflation. It has affected me too and I’m unable to bake as often 😔

[karenfox]

Thank you so much for this! I been waiting for Vlog Mas. I am a home baker and have underpriced a couple cakes due to the increase in price of ingredients. And depending on the non edible decorations, those prices haven't been very nice either.

[tabathahagan]

Another Great Master piece.... Looks Great, and I know I will enjoy vlog mas this Year....

[lacretiastarr]

Great advice, wonderful cake.❤ Inflation is out of control 😪

[britt]

When making a sculpted cake, do you use a dense or "sculpted" cake recipe? I watch a lot of food network cake completions, and a lot of bakers mention using a dense cake recipe during the competition even when part of the competition is how the cake tastes (example: holiday wars). Although, when I look up what makes a cake recipe dense compared to other cake recipes, everything comes up that a dense cake is bad. The sites google gives will say a cake is dense because of over mixing, for example, and not because the recipe is meant for the cake to be dense.

[sweetsanddandy]

When you hire an experienced craftsperson, you're paying for the years, not the minutes.

[swo]

Have you ever had a customer who knows a prior customer and questions why you charged less for a similar cake in the past? I know I'm undercharging by a lot right now but don't know how to increase prices because I'm not sure how to respond if people question it.

[silverdreamism]

10% inflation? Only? That's very very low. Bulgaria - dairy and egg products are 100% more expensive, everything else - 75%. 10% for you is nothing. My cost in making cakes is double, literally. I stopped baking as I cannot afford it anymore.