What is The Buyers Journey, the Marketing Funnel and the Sales Funnel

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About this Webinar

In this webinar, hosted by Anni, our Digital Marketing Specialist, we dive deep into three fundamental concepts in marketing: the Buyer’s Journey, the Marketing Funnel, and the Sales Funnel. This session is designed to give you a solid understanding of how these three elements interconnect and guide potential customers from awareness all the way to advocacy.

The Buyer’s Journey helps marketers map out the path customers take, from realising a problem to making a purchase decision. The Marketing Funnel and Sales Funnel, although closely related, focus on converting leads into customers, with the Marketing Funnel going a step further to foster loyalty and advocacy.

Anni takes you through how these concepts apply in a practical, modern marketing context. Here’s an overview of what Ann covers in this webinar:

*Understanding the Buyer’s Journey*
🔹 Learn about the stages of the buyer’s journey: Awareness, Consideration, and Decision. Ann shares insights into how customers move from recognising a problem to selecting a solution and making a purchase decision.

*The Marketing Funnel Explained*
🔹 Get to grips with the different stages of the marketing funnel—awareness, consideration, and conversion—and how it aligns with the customer journey. Discover how marketing strategies evolve at each stage to nurture potential customers and drive them towards a purchase.

*The Sales Funnel and Its Role in Conversion*
🔹 Explore the sales funnel and understand how it works to turn prospects into customers. Ann breaks down the importance of each stage and explains how the sales funnel overlaps with the marketing funnel, guiding potential buyers from interest to action.

*How to Nurture Leads Through the Funnel*
🔹 Discover actionable tips on how to keep potential customers engaged as they move through the funnel, ensuring they don’t drop off at key stages. Learn how to tailor your marketing assets to meet customers where they are in their journey.

*Building Loyalty and Advocacy*
🔹 After a purchase, the journey isn’t over. Ann discusses how to foster brand loyalty and turn satisfied customers into advocates who will spread the word about your products and services, driving further growth for your business.

If you’re interested in understanding how these marketing concepts can help you attract, convert, and retain customers, this webinar is packed with practical advice and marketing insights that you won’t want to miss.

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This webinar is part of our ongoing Digital Marketing series. Stay tuned for our next session, where we dive deeper into the various pillars of digital marketing!