Advertising your book to train the algorithms (21 day author platform #13)

Facebook and Amazon advertising are pretty much the best way to promote your books... but only if you're doing everything right and have enough value to break even. It's actually very difficult to pull off. However, you can use ads to train the algorithms, and also to get enough data to figure out exactly where you are losing people in your funnel; what's the bottleneck? Ads are rarely successful at first, but they can be essential to fixing problems in your platform by testing everything and focusing on conversions.