GORE® WEAR: The Athlete Summit

Get a behind-the-scenes look at this year’s Athlete Summit at our Lab in Germany, where we introduced our athletes and ambassadors to our latest innovations in product technology and next seasons GORE® Wear garments.
 
At GORE® Wear, it’s important to us that everything we create improves the performance of those who wear our garments every day and our athletes and ambassadors are an integral part of that process.
 
It's through our athletes testing our products on the ground that we achieve a 360 view of what works and more importantly... what doesn't. It's essential that we take all of their feedback on board to push our product innovations further than they've ever gone before.
 
A huge thank you to our athletes who have helped GORE® WEAR:
Fabian Cancellara, Jamie Ramsay, Yoann Stuck, Sondre Amdahl, Sinna El Kott Helander, Lana El Kott Helander, Thea Heim, Jonathan Albon, Naomi Freireich, Steffen Thum, Rémi Laffont, Simon Gegenheimer, Jonas Fischer, Tamika Hingst, Eva Sperger, Daniel Jung, Bruce Dalton and Tony Hatefnejad.
 
#AlwaysEvolve