ScentTrail Marketing Videos: Unique Selling Proposition (USP)

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ScentTrail Marketing is about what is happening NOW in Internet marketing.
  1. Martin Wescott Smith
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ScentTrail Marketing Videos: 0:02:03

ScentTrail Marketing Videos: Unique Selling Proposition (USP)

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*Video Marketing Tsunami*
We are working on short videos to explain key concepts such as Unique Selling Propositions (USPs). The video marketing Tsunami is HERE. We've been experimenting with format. Here is what we've learned:

* Standing up feels more immediate and energetic. 
* The "conversation" is really with the viewer. 
* We are testing 1 person instead of 2 (feedback and thoughts?). 
* Shorter is better than longer. 
* Need graphics and B roll as they help pick up pace. 



Let me know your thoughts on 2 people vs. 1. We will have a 1 person test video soon with Matt Lemke discussing the importance of testing. 

MartinWSmith