😱Communicating In a Crisis

😱 Chemical spills, food scares, terrorist attacks and, of course, pandemics: How can we help manage and reduce the impact of these frightening events with good communication - even while evidence is scant and uncertainty predominates?

Joining David to share their experience from the frontlines are:

**Professor Brooke Rogers OBE** - Behavioural scientist at KCL, and SAGE participant advising the UK government on the coronavirus measures and risks to national security.

**Professor Lord John Krebs** - former head of the Food Standards Agency where he dealt with BSE in sheep, dioxins and a series of food scares.

A full transcript is available here:

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David Spiegelhalter is a statistician, author and broadcaster. His book THE ART OF STATISTICS is a worldwide bestseller. He was the Winton Professor for the Public Understanding of Risk at the University of Cambridge for many years, and served a term as the President of the Royal Statistical Society.

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