Developing Your Brand Voice - Liza Dunning of Airbnb

Liza is a founding member and the brand creator of Scoutmob, a mobile app and e-commerce platform aimed to connect locals to the best of independent makers and local businesses. She developed everything from the name and company mission to launch campaigns and content strategy, as well as new product launches like Hand-Picked and Shoppe. She currently works as the brand writer and marketing content lead at @airbnb where she is proud to be a part of the mission to create the world’s first community-driven Superbrand. Liza acted as a panelist, speaker, mentor, guest columnist, and advocate for all things creative, entrepreneurial, local, and edible.

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[fjmm]

Watching this for my marketing class zzz

[Explaurenoutdoors]

Watching this for my marketing class! Thank you!

[hl]

Thank you so much Liza. This presentation was so clear, practical and directional that I don't feel the need to look for other articles on the topic. Great that you differentiated brand voice from tone of voice!

[Trueshtari]

Comparing the AirBnB brand from 4 years ago to today is interesting. Today their brand is now perceived in a negative light because of all of the mess that short-term rentals have caused to neighborhoods and the housing market, and now the hidden cleaning fees and insane guest requirements that get added onto the bill, or having to worry that there are hidden cameras in the rooms.

[arsenalisra]

One of the best presentations I've seen lately, thanks Liza!

[rumighazali]

very good & clear explanation, so really helpful, Thank You.

[grimmortal]

Very informative. Thank you for sharing!