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A new study of arousal and ad effectiveness | Neuromarketing studies | Neurons Inc
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Can we track emotional responses to ads, and use this to predict ad effectiveness?
In this video, Neurons Inc CEO, Dr. Thomas Zoëga Ramsøy, talks about a recent study by Eijlers, Boksem & Smidts that shows how a novel measure of emotional arousal can be used to predict ad effectiveness.
The study is not just another demonstration of the added value of #neuromarketing and #consumerneuroscience, but also a great showcase of how it is possible to create a novel arousal measure from scratch, and validate it by holding it up against independent measures of ad effectiveness.
In this video, Neurons Inc CEO, Dr. Thomas Zoëga Ramsøy, talks about a recent study by Eijlers, Boksem & Smidts that shows how a novel measure of emotional arousal can be used to predict ad effectiveness.
The study is not just another demonstration of the added value of #neuromarketing and #consumerneuroscience, but also a great showcase of how it is possible to create a novel arousal measure from scratch, and validate it by holding it up against independent measures of ad effectiveness.
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A new study of arousal and ad effectiveness | Neuromarketing studies | Neurons Inc
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