Writing a Script: How to Structure Videos that Work

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After 4 months of writing the script, recording the voice-over and animating all lessons, "Strong Scripts" is now open for enrollment. The first students have gone through the program.

Strong Scripts is an online course about scriptwriting for explainer videos. It's a practical course that offers you script templates, video processes and lots of examples of how to make videos that work for your audience.

The lessons are based on my own 3 years of experience from having an animation video agency. Here, I wrote 200+ scripts for clients small and large, and these are the learnings.

Over time, I discovered some recurring patterns in the way an effective video is structured. Thus, I developed "The Fish", "The Better World", and "The USP-Uzi" as script writing templates for explainers.

I also created "The Explainer Pyramid", which helps guide your creation process, so it becomes as quick and easy as possible. Something a lot of students have asked for.

The course consists of 23 short lessons, all fully animated (in Vyond, of course), and I've gone for loads of humor, tempo and entertainment throughout the course.

After you've taken this course, you'll be able to craft stronger videos that engage viewers for longer - and make it easy for them to understand and remember your message.

Whether you are creating videos for your company internally, for paying clients, marketing purposes or something else, writing a script that's solid is the foundation, you rest your video creation process on; your new "Step 0".

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Part of my livelihood is based on affiliate links, which means that I get a small commission if you end up buying something through the links I share (no extra cost to you).