AWS re:Invent 2022 - Poshmark accelerates growth via real-time analytics & personalization (ANT342)

*As of August 30th, 2023, Kinesis Data Analytics is now Amazon Managed Service for Apache Flink*

In this session, learn how Poshmark is focusing on achieving top-line growth through personalization and enhanced user experience. The initial approach of using batch processing for personalization and security did not meet expectations for customer experience improvement. To enhance customer experience, Poshmark designed real-time personalization using real-time event capture with Amazon MSK and real-time data enrichment with Amazon Kinesis Data Analytics. Amazon SageMaker and Kinesis Data Firehose supported real-time personalization by saving copies of the personalizations to Amazon S3. This solution improved customer experience, reduced security risks, and allowed end users to more confidently interact with the Poshmark app.


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