How to market your small business (a step-by-step guide) [4/12]

Australian Business Podcast episode #4 is now live on the Rask network: marketing your business.

17% of Australian small businesses fail because they fail at marketing (and sales). This Australian Business Podcast helps you avoid that fate.

In this episode, I -- Owen Rask, founder of The Rask Group -- dive into the following Australian small business topics:

How to market a business
Why marketing is essential and much easier once you know your customer
Picking the right social media platform to grow
The difference between organic and acquired growth
Permission marketing and how to use it
Robert Cialdini's 6 principles of persuasion (and how they can power your small business) 🏎
Calculating marketing return on investment (ROI) through Customer Acquisition Cost (CAC) and Lifetime Value
Product-market fit (and why it won't happen straight away)
Why email marketing is still #1 for digital sales 📧
My top 5 tips for marketing your business

This episode of The Australian Business Podcast aligns perfectly with lesson four of Rask's free business course: marketing your business.

👋 Love the Australian Business Podcast? Let me know about it by leaving a review on Apple or Spotify. 👋
If you want to help me out with the course, right now the best thing you can do is subscribe and review this podcast in Apple or Spotify. Please use the “Ask a question” menu link on the Rask websites, or leave your questions in the Apple Reviews.
📜Podcast resources📜
⚠️ INFORMATION WARNING⚠️
The information on this website and in our podcasts is general financial advice only. That means, the advice does not take into account your objectives, financial situation or needs. Because of that, you should consider if the advice is appropriate to you and your needs, before acting on the information. In addition, you should obtain and read the product disclosure statement (PDS) before making a decision to acquire a financial product. If you don’t know what your needs are, you should consult a trusted and licensed financial adviser who can provide you with personal financial product advice. Please read our Terms & Conditions and Financial Services Guide before using this website.

[gjabor]

Suddenly, I realized how the Internet is wonderful, because I'm just a Brazilian guy living in Brisbane for a while and I'm listening all the videos of this podcast :)