$6M Gone with a Puff of Air: Protecting Trade Secrets From Vendors

(14) Trade secrets are so fragile. It’s like storing Jello in a bird cage; without taking extraordinary measures, one way or another eventually the Jello will be gone.

#tradesecrets

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This Channel provides ideas and education for Entrepreneurs and other Creative Visionaries. Topics in these videos include intellectual property, patents, trademarks, copyrights, trade secrets, licensing, and general business practices.

John Ferrell is a founder and patent attorney at the Silicon Valley law firm of Carr & Ferrell. The author of two books and a growing YouTube channel on Intellectual Property, John’s passion for creating and protecting intellectual property is reflected in his representation of many of the world’s most important companies and inventors - some 5,000 so far. Founded in 1992, Carr & Ferrell has filed more than 10,000 patent applications covering nearly every imaginable technology.

Representative clients have included: 3Com, A10 Networks, Analogix, Apple Computer, Ariat, ASG Technologies, Atmel, Autodesk, Bank of America, Broadcom, Cadence, Canon, Caterpillar, Charles Schwab, Cirrus Logic, Cisco Systems, CSX, Dreamworks, Elasticsearch, Epson, Facebook, FireEye, Fonality, Fujitsu, Hewlett Packard, Hitachi, Icon Aircraft, IDEO, Intuit, Intuitive Surgical, KLA-Tencor, Knowles, Kodak, Lam Research, Lockheed, LSI Logic, Lucent, Marvell Technology, Mitsumi, Netgear, Olivetti, Oracle, PeopleSoft, Polycom, Philips, Plantronics, Princess Cruise Lines, Proofpoint, Rambus, Raytheon, Ricoh, Rohm Semiconductor, Ruckus Wireless, SDL, Seagate, Sega, Seiko Systems, Silver Peak, Sonos, Sony, Sun Microsystems, Sutter Health, Swagelok, Synnex, Synthetic Genomics, Technogym, The Ferrero Group, Trend Micro, Urban Outfitters, VIA Technologies, vArmour, Veritas, VMware, Wells Fargo, Western Digital, and Xilinx.

Distinguished by his demonstrated technical and legal expertise, John has been noted in the Silicon Valley Business Journal list of Who's Who in Silicon Valley and Northern California's Super Lawyers. He was also listed by the Los Angeles Daily Journal as one of California's top Rainmakers, by San Jose Magazine as one of Silicon Valley's top Legal Eagles, and by San Francisco Magazine as one of Northern California's top lawyers. Additionally, under his leadership, the firm has been recognized by Corporate Counsel Magazine as a Go to Law Firm for Intellectual Property. John has received an AV® Peer Review Rating from Martindale-Hubbell® (a representation of the highest level of professional excellence). Over the past three decades, John has presented on and spoken about patent and intellectual property issues, both legal and technology business forums around the globe.

In addition to practicing law, John is an active technology investor and member of The Band of Angels, Silicon Valley's oldest seed fund organization.

Please note that this Channel provides general legal and business information for education purposes only and is not intended to provide legal advice or create an Attorney-Client relationship. John Ferrell is admitted to practice law in California, before the USPTO (U.S. Patent and Trademark Office), before various U.S. Federal District and Appeals Courts and before the Supreme Court of the United States.

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John Ferrell, Esq.
Monopoly Architect, Patent Strategist, Attorney
Carr & Ferrell LLP
411 Borel Ave., Ste. 603
San Mateo, CA 94402

[mikes.]

John, thank you kindly for such an awesome video!!! I enjoyed your story as it truly highlighted the economic value of trade secrets. Thanks again. 🙂

[anilshaespinal]

These are very valuable information that help all merchants to protect their business efficiently and provide us with the tools and ideas to do it, thanks for such valuable information.

[odgerelmonhbat]

Yes! Great video. Trade secrets are not easy to patent trademarks. Woow woow woow!!! Thank you so much. I had no idea that it was this important!!!

[trovolinankiah]

Fantastic video John! Thank you for the great explanation and informing us.

[thintruong]

Yes! Great video, trade secrets will be the key to an individuals success

[kakahass]

Yes! Great video. Trade secrets are not easy to maintain.

[aneslindachannel]

I Like this video! Thank you for the great explanation and informing us.

[paperrouteomar]

Patenting is an important aspect of science & research

[tranngochoang]

thank for sharing great video my friend, you speak very easy to understand and attractive, a lot useful information for me

[choiyewonarin]

trade secrets will be the key to an individuals success

[jenniferramones]

I really enjoy it this video, is very intersting, really is, great video, hel me so much, im so happy. THANKS

[kenglimarbricenoalvarez]

excellent fantastic your video helped me a lot

[juancarlosmartinezmartinez]

Excelente video ya que es es difícil ocultar secretos comerciales al mundo ya que siempre hay personas mal intencionada que buscan lucrarse con estos secretos. Gracias.

[cybersechs]

Trade secrets should never be on any form of electronic storage connected to the internet. Ever.
Encrypted, one-time use URLs preferably

[michaeljohnny]

im in search of a patent agent or lawyer with an attitude of a pit bull or Rothwailer dispositionheat ;to pursue a case and get the spoils.

[tubewithnati]

Very unfortunate one, six million is a lot i dont know what type of measures it was taking to keep it secure but its evident that it wasn't enough, security should be at the geart of many firms to escape such incidents