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The Truth About Why We Eat Bacon For Breakfast | Food History
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Did you know that bacon wasn’t always a breakfast food in America? In this video, I'm delving into the early 1900s - when breakfast for many Americans was little more than a piece of toast - and a man called Edward Bernays changed the course of breakfast and food history forever.
Bernays, who famously transformed "propaganda" into what we now call "PR," used groundbreaking techniques inspired by his uncle, Sigmund Freud, to change how the public thought and behaved. And in the 1920s, when the Beech-Nut Packing Company wanted to sell more bacon, Bernays stepped in with a genius plan to re-brand bacon as a healthy breakfast food for Americans.
Don't forget to comment with ideas for future episodes, and subscribe to become part of history!
00:00 – Intro
00:40 – Curing bacon
01:41 – American breakfast
03:37 – Smoking bacon
04:32 – English breakfast
05:58 – Cooking bacon
06:55 – Tasting
Recipe:
Mix 250g salt, 250g brown sugar, and black pepper in a small bowl. Coat a 2kg pork belly evenly with the mixture and place it in an airtight plastic bag and refrigerate for 7 days, flipping every day. After curing, rinse and pat dry. Smoke at 80°C for 2-3 hours, placing it on a rack over ice to keep it cool. Insert a probe to monitor the internal temperature, and smoke until it reaches 66°C. Remove, cool, wrap in clingfilm, and refrigerate for 30-60 minutes to firm the meat. Slice the bacon to your desired thickness.
#FoodHistory #UnicornStew
Unicorn Stew
Cooking the history books to taste weird and wonderful food from the past. New episodes every fortnight.
Image Credits:
British Library
Creative Commons
British Council
Internet Archive
Bernays, who famously transformed "propaganda" into what we now call "PR," used groundbreaking techniques inspired by his uncle, Sigmund Freud, to change how the public thought and behaved. And in the 1920s, when the Beech-Nut Packing Company wanted to sell more bacon, Bernays stepped in with a genius plan to re-brand bacon as a healthy breakfast food for Americans.
Don't forget to comment with ideas for future episodes, and subscribe to become part of history!
00:00 – Intro
00:40 – Curing bacon
01:41 – American breakfast
03:37 – Smoking bacon
04:32 – English breakfast
05:58 – Cooking bacon
06:55 – Tasting
Recipe:
Mix 250g salt, 250g brown sugar, and black pepper in a small bowl. Coat a 2kg pork belly evenly with the mixture and place it in an airtight plastic bag and refrigerate for 7 days, flipping every day. After curing, rinse and pat dry. Smoke at 80°C for 2-3 hours, placing it on a rack over ice to keep it cool. Insert a probe to monitor the internal temperature, and smoke until it reaches 66°C. Remove, cool, wrap in clingfilm, and refrigerate for 30-60 minutes to firm the meat. Slice the bacon to your desired thickness.
#FoodHistory #UnicornStew
Unicorn Stew
Cooking the history books to taste weird and wonderful food from the past. New episodes every fortnight.
Image Credits:
British Library
Creative Commons
British Council
Internet Archive
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