Measurement and Questionnaire Design - Intro (Marketing Research Module 2, Video 1)

In this video I set up the module on Measurement and Questionnaire Design which covers the different types of questions that can be asked of people, discusses measurement issues, and questionnaire construction.

This is part of the course content or 45-830 Marketing Research taught by Professor Jeff Galak at the Tepper School of Business, Carnegie Mellon University.

If you are watching this as part of the course, please make sure to complete all related assignments posted in our LMS system. If you are watching this outside of the context of the course, I suggest checking out the entire playlist for this course including the very first video there explaining why this is being made available to the public, for free.

Finally, this YouTube channel hosts a series of videos for Data Demystified, which is my attempt to teach how to think about statistics and all things data in an intuitive way. If you're interested, check out the Data Intuition playlist for that content.

Finally, I also have a series of instructional videos on how to use SPSS for data analysis. If you are interested in that, have a look at the associated playlist.