The Omnichannel Revolution: Samriddh Das' Guide to D2C Success | Marketing Mavericks Podcast

Samriddh Das brings some compelling points to the table about the evolving landscape of D2C brands in India. Trust, especially when it comes to the Indian market, often begins with offline experiences. Cash transactions are still a big part of our economy, and weekends spent shopping as a family are cherished moments.s.

Samriddh's breakdown of the pull vs. push market is enlightening. Are you playing the store shelfs game, or are you enticing retailers with incentives? It all depends on your unit economics.

And let's not forget the game-changer: owning your retail stores. It's capital-intensive, but it gives you control over the entire customer experience and data integration between offline and digital platforms. Loyalty programs and clean, first-person data are the keys to success here.

Are you considering an omnichannel strategy for your D2C brand? Samriddh's insights provide a roadmap for navigating this dynamic market. Watch the whole episode on our channel and learn more! 🛍️💡

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