Marketing Mavericks with Samriddh Dasgupta

Welcome to Marketing Mavericks, the podcast where we explore the ever-evolving world of marketing and the inspiring journeys of top marketers who have carved their path to success!

In this episode, we have Samriddh Dasgupta, the Chief Marketing Officer at Heads Up For Tails. We speak about his journey, his foray into marketing and his experience working with brands like Dineout, Bombay Shaving Company and Heads Up for Tails.

Key Highlights of this episode:
- Samriddh's Career Journey: Get inspired by Samriddh's story of building a successful career in marketing. Hear about his challenges, triumphs, and the lessons he's learned along the way.

- Building your Career in Marketing: Samriddh shares his invaluable insights on how to pave your way to success in the dynamic marketing field.

- Data in India: Discover how India deals with a deluge of data.

- The Need for Speed in D2C Brands: Speed is the name of the game for direct-to-consumer (D2C) brands.

- The Importance of an Omnichannel Experience: In today's interconnected world, an omnichannel experience is no longer a luxury but a necessity.

Connect with Samriddh Dasgupta on

00:00:00 Introduction
00:01:58 Building your career in marketing
00:06:09 Joining the army
00:09:48 Accepting Failure
00:11:31 Joining a smaller advertising agency vs a bigger agency
00:15:31 Leadership position without formal education
00:23:10 How has the marketing environment changed?
00:32:35 How consumers have evolved fast
00:34:23 How is data being used in India
00:39:22 Fundamental Evolution Working at Heads Up for Tales
00:46:04 Why D2C brands need to be impatient
00:50:21 Why speed is important for D2C brands
00:52:45 Establishing a new category
00:54:25 Why an omnichannel experience is needed?
01:01:49 Focusing on customer vs product
01:06:47 What do you define as lazy marketing

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Connect with Samriddh Das on
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