The biggest myth around the iPhone X

Business Insider executive editor Sara Silverstein talks about the iPhone X, the release of which many people thought would trigger a so-called upgrade supercycle. She breaks down a recent UBS report arguing that this isn't true, citing data showing that iPhone sales will remain flat from a year ago. UBS says that people are still most concerned about price and battery life, not the newly announced functions that Apple has been advertising so heavily. UBS still has a buy rating on the stock, despite the firm's reservations over the upgrade cycle.

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[arlenreyes]

not true, people buy phones because of the many features it has, but not only battery and price. Even tho its very important.

[ParkerBarandon]

At least call it the iPhone “ten” come on

[adamdanilowicz]

It's iPhone TEN, not X. TEN ffs!

[alex-kjsx]

if people only cared about price and battery life, apple phones would have died years ago.

[thecwwshow]

You are saying that the study said that the memory is at 71%?!?! I bet half the people who own a smart phone doesn’t understand memory. I bet many people misunderstood it as storage

[sajjeel]

AND THAT'S THE BOTTOM LINE....CUZ STONE COLD SAID SO

[issiewizzie]

No one is checking how many phones were returned.
Things are important to me is good Siri integration, Unfortunately that's not happening. Google assistant is much better.

[jamesparker]

Fuck the iPhone 10, just wait for the 12. It'll be better than the X, better than XS, better than X Plus, better than XS Plus, better then 11, better then .... you know where I'm going with this

[nbachamps]

Y'all needed to conduct a big study to figure all that out? Geez a they had to do was ask a couple of college students