Shoshana Zuboff on surveillance capitalism | VPRO Documentary

Harvard professor Shoshana Zuboff wrote a monumental book about the new economic order that is alarming. "The Age of Surveillance Capitalism," reveals how the biggest tech companies deal with our data. How do we regain control of our data? What is surveillance capitalism?

In this documentary, Zuboff takes the lid off Google and Facebook and reveals a merciless form of capitalism in which no natural resources, but the citizen itself, serves as a raw material. How can citizens regain control of their data?

This residual data can be used to predict the behavior of the internet user. Internet advertisements can, therefore, be used in a very targeted and effective way. A completely new business model is born: "surveillance capitalism."

Original title: De grote dataroof

Director: Roland Duong
Research: Tom Reijner, Halil Ibrahim Özpamuk
Camera: Adri Schrover
Sound: Jochem Salemink
Editing: Roland Duong, Paul Delput, Rinze Schuurman
Production: Marie Schutgens
Production assistant: Britt Bennink
Image Editing: Rob Dorrestijn, Paula Witkamp
Online Coordinator: Arja van den Bergh
Commissioning Editors: Bregtje van der Haak, Doke Romeijn

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[stonecold]

"It's easier to fool people than to convince them that they have been fooled" ~Mark Twain

[erichopham]

For the first time in my life I understand what and why the Amish are the way they are.

[Catherinelejtenyi]

"You will not ask questions because you are so busy being entertained."

[Papamarmottin]

Funnily enough, one of the only things I recall my grandad telling me - and he was the commercial director of a big firm - was never to buy from the brands that advertise the most. He told me that the money they put into advertising was money that wasn't put into research and production, therefore putting less emphasis into the product itself.
This philosophy has served me well during my life.

[DangerCloseE]

"You're not the customer, you're the PRODUCT!"

[derffurwood]

Some people say the Amish are living in the stone age but I would say they have more freedom and privacy than many of us could ever image.

[magician]

If you live in a digital marketing world like me, you will believe every single thing this woman is saying.

[BushcraftingBogan]

“Alexa, open the front door.”

I’m sorry, Dave. But I’m afraid I can’t do that.

[drocardoso]

I love how calm she seems to be in spite of all the nerve wrecking information she's delivering.

[paul-xtpp]

Get your own back by using tech less, and taking part in consumer society as little as possible. Buy less stuff. Don't buy from corporations if possible, but buy locally from independent stores.

[JonathanNilens]

This documentary is a lot better and more concise than "The Social Dilemma"

[rgjr.]

This video should be part of high school and college curriculum.

[mixuntv]

If you say you don’t care about privacy laws because you have nothing to hide,

Is the same as saying
you don’t care about free-speech because you have nothing to say
And
The same as saying
you don’t care about the
second amendment because you have nothing to protect.

All Rights are important!


Mho

[dessior]

This is the type of information that needs to go viral.

[TheElectromantra]

War is Peace
Freedom is Slavery
Ignorance is Strength
— George Orwell, 1984

[StoutProper]

Guarantee kids in the 80s were happier than kids today

[StevePhillips]

"Our ignorance is their bliss, " cool line! But, oh so true.

[coffeeeloverfree]

I applaud the Amish people in their stance of using technology and not allowing technology to use them. Such simple wisdom.

[hermitthefrog]

"Those who would give up even a small amount of liberty for security deserve neither liberty nor security."
Benjamin Franklin