How To Distribute Startup Equity (The Smart Way)

Having issues deciding how to split up the startup equity in your business between your team (co-founder), advisors and potential investors? In this video, I provide some guidelines and some major DON'TS when thinking about startup equity.

Instagram: @danmartell
Twitter: @danmartell

[elexadent]

Founders: 60%, Employees:10% (2% each year), Advisors: 5% (Normal: 0.1 - 1% equity to 2% Generous). Investors: 25%

[victorsuarez]

Best video I've seen about this topic. Short and to the point. Thank you, Dan!

[wendellwadewilliams]

By far the best start-up equity video online. The simplicity of this tutorial is absolutely priceless. THANK YOU!!!

[anagudaniel]

Thank you so much..you just answered the questions bothering me...thumbs up!

[geospg]

I'm 81 going on 19 :) been a public company Silicon Valley CEO still working full time because I love it and Dan is the Man here, no WTF time waste - you put the head, heart, and legs together here in 4:18 xox

[sherjeel]

Hello Dan, Precise to-the-point video. Impressed you openly saying I've been building businesses for 15 years but raised VC two companies ago. I've been building since last 6 years, so glad to hear your success story.

[Antonio-ltsp]

Outstanding video, Dan! Thank you so much! Just what I need! In my case, I have 2 consultants who are acting as advisors but also as the door-openers in the market I am (B2B). They have the best network I could get. Should I remunerate them? Should I give equity, or should I give them a percentage of the sales (and how much would be the common practice)?

[rajanimathews]

This was exactly what I was looking for. Thanks, Dan for this video. Very helpful.

[DavidJonathan]

Thanks Dan! This is the very best on Start-up Equity i've seen so far. Very brief, concise and straight to the point. Keep up the good work

[becomingaisha]

First of all. That shirt looks great on you!. Thank you for explaining in a simple and straight up way

[tuck]

Wow... this was such a valuable video. Thank you Dan.

[TheBestShowOnEarth]

Everyone on here should give you 1% of their company you replied to everyone comments.You are amazing

[ochukoesidje]

Thank you so much for this video. I was actually thinking about how to distribute start up equity for my start up which is still at the infantry stage and this video just came right through to assist.

[michaelvan]

Great video! Helped a lot. Thank yiu

[davetheman]

Great video Dan, explained perfectly, in fact, this has made my decision to vest more in Advisors who can help that 1st year for accelerated growth

[jadmerhi]

Thank you for such a wonderful and succinct explanation. Have a great day sir!

[elisha]

Thanks Dan This is exactly that I was looking for and this video has really really hit the nail on the head,
I am sure there might be little digging to be done, but one knows where to dig now

[marvind.rogers]

I appreciate you, Dan! Super helpful!! 📈

[mitch-mcclure]

Thanks so much for this video!! Super helpful? I’m thinking about my initial team here... will be 3-4 people. should I bump up past 10% if I am not offering any kind of salary at first? Is 2-3% per person reasonable if there is no other money offered in the beginning? Thanks!

[ikonswiss]

Thank you very much Dan!!! I'm a startupper looking for investors, so your video was G R E A T for me :-).

THANK AGAIN!!!