7 Tips For A Successful Giving Tuesday Campaign #fundraising

Hey Nonprofit Marketing Nerds! In this video I give you the exact strategies I used when I 5x'd my Giving Tuesday donations for my nonprofit in one year. Make sure to stick around till the end for my replicable step-by-step formula to elevate your Giving Tuesday campaign! #nonprofits #givingtuesday

Strategies Covered:
1. Using matching gifts: Discover the power of doubling your impact with company matching gift programs. Learn how even a small matching gift can lead to big results.
2. Using live video: Dive into the world of LIVE videos on social media platforms. Engage your audience with real, authentic content, and get a complete guide on who should talk when with our Giving Tuesday Campaign Framework.
3. Engage stakeholders ahead of time: Don't wait! Involve your key supporters early on. They could be your secret weapon in spreading the word and driving more donations.
4. Keep your community updated: Share regular progress updates, creating a sense of urgency and making supporters feel part of something bigger.
5. Select the right platform: Choose the right fundraising platform tailored to your needs and audience. Ensure it's user-friendly, secure, and integrates seamlessly with your tools.
6. Arrange diverse faces for your campaign: Humanize your cause by putting a face to your campaign—be it a staff member, volunteer, or beneficiary.
And for the 7th #givingtuesday tip (and best tip), I'll make you watch until the end of the video!

Free Resources:

Other helpful videos:

Additional Links:

Have questions or need advice for me, Kelly Gagnon, the Nonprofit Marketing Nerd? Comment below, and I'll hit you back! Let's make the world a better place, one donation at a time. Stay nerdy, keep making a positive impact!

00:00 Introduction
01:33 Use matching donations.
02:45 Use live video for nonprofits!
03:56 Engage stakeholders prior to Giving Tuesday
05:24 During Giving Tuesday, make sure to keep your community updated throughout the day
07:31 On Giving Tuesday, select a user-friendly donation platform.
08:22 Get diverse facing to represent your nonprofit on giving tuesday.
09:33 Build your marketing funnel
10:09 Download FREE Crack the #GivingTuesday code guide!