How to make announcement videos that stand out

If you’ve ever felt sending a company email is like screaming into the void, you might be right. A study by APPrise found that 30% of employees don’t actually read company emails. This can be more than a little frustrating, especially if your job is all about conveying internal information. And now with many teams working remotely, it’s more important than ever to be tactical in the way you communicate with an internal team.

This is where video comes in. Video is better for conveying your message effectively when compared to text-only emails. Good video draws on engagement techniques finessed for decades by video makers - techniques like quick cuts, engaging animations, and interesting b-roll. When you combine all these tactics, you get a video that gets your message across without any room for miscommunication. But there are a few things to look out for when creating announcement videos.

1. Keep it short

Video announcements should save people time so keep your video short and sharp. We recommend sticking to under two minutes.

2. Focus on the key takeaways

Treat your video like a newspaper headline - always lead with the most important information. Identify the essentials and cover them in the first ten seconds of the video so viewers don’t have to wait until the end to understand the key information points.

3. End with a call-to-action

Finish every announcement video by clearly outlining the next step for the audience. By reducing their cognitive load, you’re increasing the chance that they’ll take the next step.

4. Add video footage and animations

Images, animations, and video clips are important to hold the audience’s attention and they can also convey important information like data visualisations, new team member introductions, or snippets from an upcoming seminar.

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