How Nintendo Switch Became The Top-Selling Console In America

Over the last 40 years, Nintendo has provided countless hours of video gaming entertainment. But with the rise of the Switch, the company took a huge step forward. And during the coronavirus pandemic in 2020, finding one was harder than finding toilet paper. Here’s how the Nintendo Switch took the gaming world by surprise and became one of the most popular consoles on the market.

About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money.

Connect with CNBC Make It. Online

#CNBC
#CNBCMakeIt

How Nintendo Switch Became The Top-Selling Console In America

[NoorAnomaly]

As a mom with no console gaming background, the reason I chose the Switch for my kids was being able to tell them to take it to their room when I needed some peace and quiet.

[Rizky-Gumilar]

Glad Nintendo is still here despite their ups and down in their 30 plus years of them in the game industry. I can't imagine a gaming world without Nintendo. No Zelda, Mario, Animal Crossing, Smash etc. That would be a lesser world indeed.

[ankurmehrotra]

When Switch was introduced, I was quickly to brush it off. Its a tablet, won't sustain or be worthwhile. Then I bought it last year, and I immediately realized I was so wrong. No other game company has taken risks and stuck to their core, and always returned back stronger.

[MalarkeyMan]

Are people forgetting that the 3DS was a success too?

[uss_]

“Timed to release with Zelda.”
“Continue to draw big games”
They’re first party titles. They literally control and produce their IPs

[outsideredge]

Stadia a competitor? Yeah, let's file that one along with Google Wave.

[georgie]

Stadia? A competitor? Lmaoo that’s when I had to tune off the video.

[omegajohn]

That's the thing with Nintendo it was never about graphics but about actual fun games

[Nolakuer]

I can attest to this. I, like many others during quarantine, suddenly got the urge to get a Switch. It took me a few weeks but I finally got one!

[mackstertube]

Don't you love it when strategists come & sound like they know nothing.
Anyone who think Stadia will do well is not a gamer & is not involved in gaming in any way.

[rokmare]

Nintendo “no longer the king of handheld gaming” does this guy know how much Nintendo ips make on mobile.

[uss_]

Switch might be “Cheaper” than it’s competitors but I swear I spent more than that on accessories, cases, and games in the first month.

[wthrz]

"Ash Ketchum, trying to catch them all" *Shows Red*
Ah, I see why people call y'all fake news now.

[ChrisDAndrealifestyledesign]

Nintendo is one of my best performing stocks with solid growth and dividend, thank you Nintendo 🙏🙌

[ryker]

No one bought the Switch for the 32GB drive, CNBC.

[andrewwang]

Sony: We got the best exclusives!
Microsoft: We got Halo!
Nintendo:



Laughs with all your childhood memories

[ninjanerdstudent]

I make levels in tablet mode, and I play levels in TV mode. That is the beauty of Nintendo Switch.

[Openreality]

Imagine if Nintendo actually could make a great online structure as well. Than they could make even more money.

[OmegaChoad]

Iv had most consoles since the n64. To date the Ps4, Xbox 360 and Nintendo switch lite are the best consoles iv ever used. The switch lite is insane, actually console standard graphics, very impressive.

[TacetTheTerror]

"What's next?"
Mario Kart 9: "Money printer go brrr."