15-minute Introduction to the Behaviour Change Wheel

The COM-B model and the Behaviour Change Wheel have become popular tools for people developing interventions to influence human behaviour. This video provides a quick and digestible introduction to these tools. There is lots of information in it, so it will be useful to bookmark it and keep coming back to it.

[shedrides]

Bought the book but needed a short overview to grasp the basics first. This was perfect. Thank you.

[tuckers]

Very many thanks, great presentation.

[saeedabdolahi]

Thank you for the presentation Dr. West. But something that always bothering me about this model and the 2011 paper is that how the components of model are not well-defined. How you define "intervention function", "Policy category"? what is and is not "education", "persuasion", ...? I am saying this after reading more than a decade of research using this framework. The lack of definitions has led to numerous mediocre research that use their own interpretations and are impossible to be aggregated. Thank you again for your precious study.

[muhammadmushtaq]

Nice
Good awareness massage
سوشل موبلائیزر محمد مشتاق یونس آباد ڈسکہ ٹو محکمہ بہبود آبادی ضلع سیالکوٹ

[davidlock]

Very helpful. Thank you for sharing this.