Demystifying Personalisation - Your Pass to 10X Marketing ROI Growth

A significant number of customers expect personalisation from the brands that they engage with and prefer that they are sent customised communication and are treated as individuals.

Keeping this in mind, it should be imperative for businesses to keep customer personalisation as the top priority. But how do companies manage this mass personalisation without spending too much?

Artificial intelligence has the potential to spearhead personalisation to ensure the delivery of a compelling brand experience. Not only that, but the use of automation can also help marketers improve their marketing strategies and open up a whole new world of possibilities of brand experience.

This webinar can help you unravel a more detailed and refined use of AI in this dynamic environment and help marketers to engage with each customer or prospect with relevant and specific messaging.

Key Topics:
• Understand the need to personalise customer experiences, across all digital touch-points, with rapidly changing customer behaviour
• The role of AI-led 1:1 product and content recommendations play a crucial role in improving discovery and conversions
• Identify how marketers can customise their website in real-time to nudge customers towards an affirmative action
• Learn how human and artificial intelligence can work together to elevate your overall marketing efficiency