The art of (re)branding | Yorgo Tloupas | TEDxSciencesPo

A brand identity, a flag, a family crest, a religious sign, a currency symbol: the logo is everywhere, and has been for thousands of years. How does branding help build or deconstruct identities? How do these signs permeate our lives, from the swoosh on our socks to the golden cross or star of david on our necklaces? What does a rebranding imply for a company? For a country? For a person? Can the artist formerly know as Prince be compared to Airbnb? Would his symbol have survived the cut-throat popular court of social media which judged the app’s redesign as if it was a crime against personal habits? In this TedXSciencespo, Yorgo Tloupas will explore the often-overlooked world of shapes that shape our existence.

[preciousmousse]

"I wouldn't necessarily agree on the beauty of the guitar". Must be too funky for ya. So funky I cannot even sleep with myself!

[evm]

This was a most agreeable discussion.. loved it.

[otalaedwin]

That's like he did his powerpoint the night before haha

[brendtbarbur]

God needs to commission Yorgo to rebrand all religions.

[lartisteincompris]

Définitivement not agree, the logo is fine, colorfull and modern