The BANT Approach Explained | Quick Sales Tips | Vikas Nain | V-Sessions | #Marketing

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Created for: Marketing in the 21st Century

Within sales strategies, the use of BANT—an acronym for Budget, Authority, Need and Timing—has been around for decades. Salespeople throughout the world memorize this acronym and mentally run through it whenever qualifying an opportunity, and sales management routinely preach it so that salespeople will remember it.

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