New Creator YouTube Studio Features Announced - Impressions, Impression CTR, Unique Views & MORE

New Creator YouTube Studio Features Announced - Impressions, CTR, Unique Viewers & More // YouTube has announced the New YouTube Creator studio beta aka YouTube Studio and making it the default for all YouTubers shortly. This will include a new look and 3 new analytics - Thumbnail Impressions, Thumbnail Click-through Rate and Unique Viewers.

New ways for creators to understand their reach on YouTube

Moving forward, you’ll see three new metrics in YouTube Analytics – Impressions, Impressions click-through rate, and Unique Viewers – that give a deeper understanding of your reach on YouTube. These new metrics are rolling out to a small group of creators today and will be available to everyone in YouTube Studio within a few weeks. A couple of weeks after that they will be available in Creator Studio Classic.

Impressions

An Impression is counted when a viewer on YouTube sees one of your video thumbnails. Impressions tell you the potential reach of your content on YouTube, since each impression is an opportunity to earn a view.

It’s important to note that the impression metric only reflects impressions generated by your thumbnails on YouTube, including thumbnails on the homepage, subscription feed, search, and “up next” section.

Impressions click-through rate

We’re also adding Impressions click-through rate, which shows you the percentage of your impressions on YouTube that turned into views. Different factors affect your click-through rate. For example, effective thumbnails and titles that attract your target audience may drive this rate up. This metric can help you make more informed decisions on how to optimize your titles and thumbnails, especially when you look at how this metric changes between past videos.

Unique viewers

Unique viewers shows the estimated number of different people who watch your videos over a period of time. Whether they watch on desktop, mobile phone or watched more than one of your videos, that person will count as one unique viewer.
You can use this data to compare your audience size to your subscriber base, and identify videos that helped reach a wider audience. This information can also help guide your content strategy, and showcase your true reach when discussing brand deals and sponsorships.

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Alan Spicer YouTube Tips Channel - YouTube Tricks, YouTube Tips & YouTube Hacks to Help Grow Your YouTube Channel. I make YouTube Training Tutorials based on my personal experience on How To Increase YouTube Views, How To Gain YouTube Subscribers and How To Grow A YouTube Brand Online.

YouTube is one of the fastest growing social media platforms on internet, can you afford to get left behind? YouTube Certified Expert - Alan Spicer has been a Social Media Consultant helping brands grow on YouTube since 2012.

I also have a background in Social Media Marketing, Search Engine Optimisation, and Web Design & Development.

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[AlanSpicer]

What do YOU think of the changes? Will you use the NEW look or the CLASSIC?

[BjornAndreasBull-Hansen]

I think this will be great. I just hope it is made available to us creators in Norway as soon as possible.

[StudioUK-xcru]

Excellent i needed this thanks a great help Alan.

[Smellsbad]

The more information readily available, the more informed decisions and adjustments can be made. So it's definitely something of benefit, especially for small channels.

[MinuteMindset]

The impressions features look interesting. I'm also excited for the unique viewer feature.

[OliviasCatastrophe]

I really like the sound of impressions and impression click through rate. Great informative video!

[CasualUnboxing]

Thanks for this update. Wow you did your homework, great video !!! This was very informative.

[heyclaudia]

Thank you so much! This was so helpful! I'm using the new look and I love it!

[crisx_gaming]

Another great video! You know your stuff!

[TechBharat]

What changes has been made on creature studio

[rspax]

Appreciated the video Alan. People get confused when talking about Impressions, CTRs and unique viewers. You kept it simple and I liked that. I am looking to the roll out, and I'll be using it. About time YouTube updates it analytics. I've always wondered why YouTube lagged 48 hours when google analytics doesn't (real time analytics doesn't give you much). I do have an Google analytic code for my YT channel, how to do that might be a future video for you. Again, thanks.

[LittleArtisticNook]

Thanks Alan, I like all of this coming into being as I’m a new YouTube channel, so learning all of these metrics will help me grow my channel.

Can you help me understand impressions and I’m quite confused about the unique viewers metrics. What exactly is this? If I have more questions I’ll ask as I’m still learning 😊

[Porschesvideos]

I do LOVE your face :) good video my friend. Thank you . I really hadn't paid much attention to the beta. Now I shall explore it :)

[SiahSal]

First MY GUYS
Also, loving the new intro bit, really clean!!!
Just barely started using YouTube Studio Beta, and it still catches me off guard a bit

[uCubeYT]

Excellent video!! I watched the whole thing lol.... It's sad tho that over 50% of my audience isn't subscribed :((((

[tanyadebeer]

Can a creator see who, individually, is watching a particular video or is it just generic?

[JabPlayz-Gaming]

But youtube studio stills shows me beta it's not totally out

[LCJfarms]

i can't stand beta i've tried it several times and when back to classic every time

[KlaudsRealm]

I'm actually excited for the new features - I don't mind the new layout