Free Online Advertising Course - Overview - Open2Study

The online advertising industry is an exciting, evolving, and fast-paced industry. And we'll talk about four key aspects of it within this subject.

The first aspect we'll talk about is, how did we get here? The evolution of the world wide web as we know it today.

In the second module, we'll be covering types of online ad formats and some of the
innovative ways that advertisers can achieve cut through.

In the third module, we'll look at various digital platforms and opportunities for advertising across those platforms.

And finally, in the fourth module, we'll look at the process of campaign planning and measurement.