How I Filmed a Car Commercial for Lexus

In this video I show how I filmed an ad for Lexus. I'll breakdown some key moments during filming, and reveal the gear I used to get the shot!

📷 Steering Wheel Rig:

📷 Suction Mount Rig:

📷 MY GEAR and Lenses

📷 My Camera Bag:
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🎵 My MUSIC and Sound Effects

*Please note, I may earn a commission on some of the links above.

📧 LET'S CONNECT:

[Timecodes:]
0:00 I filmed an Ad for Lexus

[AnthonyGugliotta]

What shot was your favorite? Let me know if you want to see more from this shoot, and dont forget to check out Artlist if you're looking for assets for your next project!

Edit: The audio glitched in a few places thanks to Premiere... here's what's missing:
1:30 "A little bit more unique, and into the expectations that you have as a viewer"
11:00 "300m or 1000ft, basically just line of site"
16:03 "...in more content, like this where I break down some of the gear that I use..."

[rojaecrosby]

No me here watching the whole video waiting to hear “and this is the Final Cut looks like” 🥺

[varadthalnerkar]

Ahh thanks for sharing this man. I have only done photography so far and now dipping my toes in videography. This breakdown of how to shoot commercial videos is extremely helpful. One of the best shot was the steering wheel shot as I mentioned before on IG. So great to see the BTS of whole production. Kudos to you and your team.

[bigdogbu]

Really great video. Love how you explain and show the little things. Loved the BTS parts but such a great video overall. This is my next vehicle and you just made it even more desired.

[cloud.]

Amazing work Anthony. Both the champagne and this video now are amazing. Such a great concept 🤯love it ^^

[robertstrok]

Super sweet video, loved to get a BTS look. For reflections I would suggest grabbing a polarizer, and for the mounted off shot, you want to turn of Internal Stabilization so that it can feel like a real locked off shot, and not have the wobble of the internal stabilization.

[vincentpolisi]

Wow, thank you for the BTS! That was fantastic, Anthony. Congratulations on the opportunity. It was obviously well deserved.

[senni_ride_audio]

my fav photography youtube channel filming for my favorite car brand. Christmas comes so soon this year! :>

[DD-]

I actually like the RAW picture of the SUV @4:42 just as much, if not better!

[TheLionBro]

I like that all the shots use ur signature color grades

[MattHalpain]

I'm impressed, excelent artistic quality. You are smart and have good aptitude for photography and video.

[nathanpinnock]

You didn’t just film a car commercial for Lexus. You filmed THE GX550!!! May or may not be a dream car of mine.

[dbrooks]

Congratulations. Awesome job! Where is the final cut?

[RJ-yjcq]

Would love to see settings of the shots aswell. Shutterspeed, fps, aperture

[schoeferfilm]

Absolutely great quality and content 👏 didn’t you get some problems with your cam and the dust? Best cinematic greetings from an older german YouTube filmmaker

[DahanDialedIn]

Love the BTS walkthrough of the whole shoot and gear used to make each shot.

For the reflections on the car windshield, why not use a polarized filter? Was surprised to not see that as your solution

[banqueproductions]

Hey Anthony, with regards to the reflections issue with shooting with a camera mount outside of the car, wouldn’t another solution be to use a CPL lens filter to get rid of the reflections and mount a small bi-colour LED light inside the car on the driver’s side but facing in the direction of the incoming light just to bump up the light even if the window is open?

[DavidsonReviews]

Great idea, can also act as a portfolio for your work

[pervak_life]

I noticed you are using the headphones with the mic during the shoot. Thats interesting. Would you be so kind to share your experience - how does it help in the process of shooting. I mean, I suppose you are talking with the driver or with the second camera. But that my guess. And I'm really interested how do You use it. Thanks a lot

[rich-nixx]

Whooooa would’ve been nice to be there