Mission And Vision Statement Examples: How To Write Them

In this video, you’ll learn the basics of mission and vision statements, with real-world examples from top brands, and tips for writing your own today.

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Mission and vision statements are signposts.

Effective mission and vision statements will unify the focus of an organization – for the organization and their target audience.

Okay, but what if you’re only just starting a business?

Well, whether you’re a massive corporation or a solopreneur, you can use mission and vision statements to gain clarity and ensure that you consistently make decisions in line with your ultimate goals. These statements also help you develop a stronger brand that differentiates you from the competition.

Stay tuned for the whole video, so you can learn how to write a mission statement.

Here is what we’ll cover in this video:
00:00 - Introduction: Importance of Mission and Vision Statements
01:16 - Defining a Mission and Vision Statement
02:02 - The Role of Mission and Vision Statements in Business
03:41 - Characteristics of a Good Mission Statement
06:46 - Characteristics of a Good Vision Statement
09:30 - Examples of Effective Mission and Vision Statements from Successful Companies
13:20 - Summary of the Importance of Mission and Vision Statements
13:38 - How Shopify Can Help Achieve Business Goals
14:03 - Invitation to Start a Free Trial with Shopify
14:24 - Conclusion and Encouragement

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[theconcern]

the beginning was tough to get through but this video was what actually helped me the most! Thank you.

[zhthgec]

The timing of this upload is great. Today was the day i was really trying to nail down both statements.

[zackrejniak]

underrated video.. purpose is everything!! thanks so much!!

[counselingwithmrb]

This was a great video. I love the examples and how they connected to the VALUABLE info you shared. THANK YOU :)

[zandy]

oh wow thank you for this it did bring some light

[joyx]

This is a video of eventually every small business owner with big plans will need to watch this to have a clear view of future.

[martinpaul]

thank you for this channel. this is such a big help for me and my business.

[hayiammuhammad]

Here's a vision and mission statement I tried to make for a healthcare facility. Let me know what you think.
Vision: We envision to help our communities get genuine care and medical treatment for making their lives better.
Mission: Our mission is to inspire hope and promote the health of our communities by providing access to excellent medical care delivered with compassion.

[cybersechs]

I just created mine :D
I put one easy to remember statement.
Below I put a paragraph elaborating on that statement.

[stanleychun]

nice video. would love the video to be less than 10 mins in the future.

[sunvaj]

So, you must have a vision before you write your mission, correct?

[counselingwithmrb]

This was a great video. I love the examples and how they connected to the VALUABLE info you shared. THANK YOU :)