Nabisco - Bigger Than You Know

Nabisco has been one of the biggest brands in food, being at the center of some of the most significant business deals in the industry. This video talks about the history of Nabisco while highlighting some of its most notable products.

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Company Declines:
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[Sonicfan]

My grandfather actually worked at Nabisco way back when. According to my grandma, he would bring home tons of boxes of Oreos and Mallomars, which honestly sounds like the greatest benefit ever.

[god_of_none]

MatPat actually did a Food Theory on Oreo and Hydrox. Oreo actually used more underhanded methods to claim the top spot, it wasn't just the Nabisco name alone.

[electrojones]

This is my favorite YT channel. Your research and presentation are impeccable.

[mcloughlinguy]

The guy who formed Nabisco, Adolphus Green, actually betrayed his business partners who he had helped create the company that would later become Nabisco by going behind the backs of the founders of American Biscuit Company to merge with William Moore’s company and put himself in control of the newly formed Nabisco.

[nickbuis]

I remember moving to Argentina when I was 7 years old in 1988 and used to miss Oreo cookies but then Nabisco bought out Terrabusi and brought along Oreos and Chips Ahoy. I was ecstatic!!!

[areasevenpro]

Fun Fact: In Japan, Nabisco products were manufactured under license by Yamazaki Baking from 1970 until 2016, when Mondelez International terminated the joint venture and opted to have Nabisco products imported from China and Indonesia. A year later, Yamazaki introduced their version of Oreo called "Noir", which is produced at the former Oreo factory in Ibaraki Prefecture. In comparison to the current Oreo, Noir has a darker cocoa taste, which is much closer to the original Oreo recipe.

[rararasputin]

Company Man, your content is blessed. Have you considered covering Peloton's rise and fall? Something about the pandemic, rising competition, and other factors... This said, I thank you for your content which has helped me though these times.

[boomerangfishcb]

My grandpa retired from RJR around 1994. He worked as a flavorist and although you’d mostly think it was related to cigarettes, they also tested food products. Not bad for a guy without a college degree who had been luckily picked from the factory floor.

[cambo__]

Been waiting for this one the longest!! Thank you & great video as always!!

[williamhild]

Having Kraft and Nabisco together does make sense--- cheese and crackers! :)

[ronnieperez]

I heard one of my great aunts worked our local Nabisco plant back in the 80s I believe. My grandfather also worked for them as a line mechanic back in the 90s. I remember him coming home with his Nabisco shirt on.

[shadowgb]

man that is wild you do this today. i have been watching a show called "the food that built america" and last night I watched the episode about nabisco and how they came up with the oreo.

[santoraofcali]

My father was a delivery driver for NABISCO in New York, back in the late 50's. While waiting to be hired with New York Ciy Fire Department

[AntoineBandele]

Happy to say I’ve just found this channel and this is my first time being part of the notification gang! Woot!

[JDWanko]

The HBO Original film "Barbarians at the Gate" regarding the RJR Nabisco buyout in 1988 (based on the Bryan Burrough and Peter Riegert book of the same name) is a must-watch for business history fans or film enthusiast.

[gracef.]

There used to be a Nabisco factory nearby that closed down a few months ago. You could always smell cookies driving by it!

[MentalLiberation]

I see the title card and the first thing that comes to mind: the jingle. It's definitely bigger than I know. Great video.

[DanLoftusIII]

Love your videos! I learn so much new information I was not aware of. Looking forward to your next video already!!!

[Dexy]

You always drop little tidbits of info that are fun, unique, and/or interesting. Knowing the string on the animal crackers was for hanging on a Christmas tree is one of my all time favorites! I couldn't love it more! 🎄😍

[jennifermcbryde]

Fun Fact: did you know that there was a Disney short at the 1939 New York's World's Fair which is produced for Nabisco Mickey's Surprise Party? It's the only short to use Fred Moore's Mickey and Minnie's animation design