Heinz - Bigger Than You Know

Heinz is most known for its ketchup but the company stretches well beyond that. This video talks about its extensive history while highlighting some of its more notable product categories over the years.

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Company Declines:
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[smugcat]

If anybody hasn't heard of it, the show Food that Built America on History Channel is surprisingly good and goes in depth into companies like Heinz

[aurathedraak]

Side note: was also the first person (to my food knowledge) to make his factory to have electricity and also he was the first man to push the USDA through Teddy Roosevelt. Because of all the dangerous ketchups people were making, thus food safety, we're glad that this man is into health concerns back in that day.

[IAmNotAFunguy]

Heinz was the long-time ketchup partner for McDonald's, in fact ever since the 1960s when McDonald's was incorporated into a national chain, but then when they were bought by Berkshire Hathaway, the parent of Burger King, that made Heinz ketchup a Burger King exclusive and McDonald's switched to their own in-house "fancy ketchup".

[tac]

As a Pittsburgher, I gotta say it was disappointing that Pittsburgh was only mentioned once. Despite all the mergers and such, Heinz is still iconic here. Using Hunt's ketchup is an easy way to lose friends around here (not really, but kinda...).

Plus the logo/label is a keystone, representing Pennsylvania, the Keystone State.

[Crittbeast]

You gotta give Heinz credit for their promotional merchandising - the pickle pins at the chicago world’s fair would go on to establish merchandise and promotion as one of the key modern aspects of corporate marketing

[mikem]

One of the things I think you missed was that Heinz is the largest producer of vinegar in the US. They originally produced it for their condiments production but then they saw that they could make money selling to it other companies and to the public.

[pittsburghpirateshat]

I'm the great great grandson of the guy who founded Vlasic Pickles. I only found that out because I came back from a vacation to Pennsylvania wearing a Heinz T Shirt. My mother was looking at me like, "Uhhhh you don't know what you're doing by wearing that shirt."

[amreilly]

Can't believe it's been so long since you started. Been watching for two years.

Also as a Steelers fan I will always refer to it as Heinz field.

[JasonB]

So basically Heinz went from historical condiments maker to overly large bean counting corporate overlords.

[Kylefassbinderful]

Joe Dimaggio once said that if he had hit one more home run when he finished his 56 game hitting streak the Heinz company would've paid him $10, 000. Pretty good money for 1941.

[mae]

You should do a video on another Pittsburgh company, American Eagle. Really successful in a hard retail clothing market. Commonly known as "The best looking house in the worst neighborhood."

[jamiemason]

Tasting History with Max Miller has a really awesome episode on YouTube about the history of ketchup and Heinz. Apparently, ketchup, then called catsup, was from Asia and there was no standard idea of what ketchup really should be but popular versions were white and fish based. Heinz was unique in its spelling the sauce with a K instead of a C and it being a red sauce instead of a white one. As the video mentions, Heinz's use of glass bottles and the number 57 were also amazing marketing strategies.

[TheRealGuywithoutaMustache]

I find it kinda crazy how Heinz started to underperform when it got into a merger with Kraft, I would’ve expected the opposite effect.

[jimcronin]

It is an interesting change of tune to see the DOJ forbid the merger of Heinz with another tuna company which would have created a stronger #2 challenge to the #1 company to later allowing Heinz and Kraft, two giants, to combine.

[damonviscusi]

really nice! I grew up only a couple blocks away from the factory on the North Side of Pittsburgh. my grandmother worked there during WW2 on the packaging line. thank you so much for highlighting Heinz and making this video.

[truckingjourneys]

As s trucker specializing in food transport, kraft-heinz loads are a pain in the ass

[kyleisaac]

Remember the green & purple ketchup they use to make? What a great way to get the kids to like it.👍

I'm sure all the sugar content helped too. 😆

[JenCoYT]

As a brit... Heinz means beans... and ketchup of course... but they have started marketing pasta sauce under their own name recently its interesting to find out they have owned pasta sauce brands for a while too!

[Dyrenzo]

As a grocery manager who deals with these products on a daily basis, I value your videos so much and love to learn from them. Keep doing grocery related videos!

[Paul_Lenard_Ewing]

For decades Heinz got most of their tomatoes from an area around a small town in Canada that grew the very best tomatoes. They also build a factory in that town for the Canadian market. Up until 1970 they had the same recipe but changed it and started to buy tomatoes from many regions to meet the demand. A few years ago they closed the Canadian factory and also stopped importing the tomatoes.
Both the farmers and workers were devastated. Some local entrepreneur got a brilliant idea. Why not supply all the different Supermarket chains with original tomatoes using the original recipe. Bingo! Everyone's a winner. The workers have their jobs, the farmers their farms both can expect a steady growth and I can get the true original Heinz at a fraction of the cost :-)